ETD - UIR

Electronic Thesis and Dissertation

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Found 1 from your keywords: author="TRI ALDINI HUTASOIT"
cover
PENGARUH GREEN MARKETING DAN KESADARAN LINGKUNGAN TERHADAP BRAND ATTITUDE DAN…
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Eva SundariTRI ALDINI HUTASOIT

Penelitian ini bertujuan untuk menganalisis pengaruh Green Marketing dan Kesadaran Lingkungan terhadap Brand Attitude dan Keputusan Pembelian Nescafe classic. Jenis penelitian ini adalah kuantitatif dengan metode survei menggunakan kuesioner yang disebarkan kepada 145 responden konsumen Nescafe classic yang mengetahui informasi atau kampanye terkait Nescafe Plan. Teknik analisis data yang digun…

Edition
-
ISBN/ISSN
225210658
Collation
i, 91 Hlm.; 30x21 cm
Series Title
-
Call Number
Manajemen 620.41 Tri p
Availability1
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