ETD - UIR

Electronic Thesis and Dissertation

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Found 1 from your keywords: author=ASHA WARDHANA
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Pengaruh Harga, Kepercayaan Merek dan Gaya Hidup Terhadap Keputusan Pembelian…
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Awliya AfwaASHA WARDHANA

Penelitian ini dilakukan untuk menganalisis sejauh mana harga, kepercayaan merek, dan gaya hidup terhadap keputusan pembelian produk iphone second pada kalangan mahasiswa Gen Z Universitas Islam Riau. Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif. Responden penelitian berjumlah 96 orang berdasarkan rumus Lemeshow dengan tingkat kesalahan 10%. Data diperoleh melalui …

Edition
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ISBN/ISSN
225210128
Collation
i, 101 Hlm.; 30x21 cm.
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Call Number
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Availability1
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