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Found 1 from your keywords: author=Januedy Presli Karlos
Pengaruh Kemasan terhadap Keputusan Pembelian (Studi Produk Makanan Khas Riau…
Packaging is a medium that functions as a wrapper for a product which at this time has expanded its function as a tool that can encourage sales. In the scope of the regional specialty food business, packaging also functions as an attraction so that consumer purchasing decisions increase. The purpose of this study was to analyze and explain the effect of product packaging on purchasing decisions…
- Edition
- -
- ISBN/ISSN
- 157210391
- Collation
- xvii, 94 hlm.; 30 x 21 cm
- Series Title
- -
- Call Number
- Bisnis 658.4036 Jan p
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