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Electronic Thesis and Dissertation

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Found 1 from your keywords: author=NOR HASWANI
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KOMUNIKASI PEMASARAN NISKALA COFFEESPACE DALAM MENARIK MINAT KONSUMEN MELALUI…
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Budi HermantoNOR HASWANI

Penelitian ini bertujuan untuk mengetahui bagaimana komunikasi pemasaran Niskala Coffeespace dalam menarik minat konsumen melalui instagram di Kecamatan Bangkinang Kota Kabupaten Kampar. Teori yang digunakan adalah teori Integrated Marketing Communication (Komunikasi Pemasaran Terpadu) menurut Shimp (2008). Penelitian ini menggunakan pendekatan kualitatif. Dalam penelitian ini subjek berjumlah …

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209110269
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i, 139 Hlm.; 30x21 cm
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