This research was conducted with the aim of analyzing the influence of product quality, price and brand image on consumer purchasing decisions (case study on Ms Glow cosmetics in Perawang). The sampling technique in this research used purposive random sampling and the Lemeshow formula to determine the sample size. In this study, 96 samples were taken by distributing questionnaires to respondent…
This study aims to determine the analysis of Islamic marketing strategy at 212 Mart Rumbai branch in Pekanbaru. To reveal these problems, the authors use field research methods with a qualitative approach with primary and secondary data sources to provide information. The informants used in the study were 15 people. Data collection is done by conducting direct interviews with 15 people who have…