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Pemanfaatan Media Sosial Instagram @uirunggul Sebagai Media Promosi Bagi Universitas Islam Riau

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Utilization of Social Media Instagram @uirunggul as a Promotional Media for Universitas Islam Riau Ilyas Syaher 199110026 This study discusses the utilization of Instagram by the official account @uirunggul as a promotional medium for Universitas Islam Riau (UIR). In the digital era, social media has become one of the most effective platforms to reach a wider audience, including prospective students. UIR utilizes Instagram as a tool to promote the university and its various activities. In this context, UIR focuses on one of the marketing communication strategies, namely promotion.This study aims to understand how UIR leverages Instagram as a promotional medium to attract prospective students. It employs a qualitative approach with data collection techniques including observation, interviews, and documentation. To ensure data validity, this research applies triangulation techniques.The findings reveal that UIR's promotional efforts through Instagram involve advertising engaging content in the form of photos, videos, and captions highlighting UIR's advantages. The content is designed to provide relevant and appealing information for prospective students, such as campus facilities, academic achievements, and a supportive campus environment. This strategy has successfully increased interest among prospective students in choosing UIR for their higher education. By maximizing the potential of Instagram, UIR strengthens its institutional image while achieving its marketing objectives.

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Detail Information

Call Number

Komunikasi 302.17 Ily p

Language

Indonesia

NPM

199110026

Publisher

Ilmu Komunikasi : Universitas Islam Riau., 2025

Keyword(s)

Instagram
Social Media
Promotion

Other Information

Petugas

Ayu Agustina

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