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Pengaruh Ekspektasi Karir dan Literasi Teknologi terhadap Intensi Mencari Kerja pada Generasi Z melalui Motivasi: Studi Kasus di Pekanbaru

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This study explores the influence of Career Expectations and Technology Literacy on Job-Seeking Intention (JSI)
among Generation Z in Pekanbaru, with Motivation acting as a mediating variable. Through a quantitative
approach, data was collected from 130 participants, including both students and recent graduates. The findings
reveal that Career Expectations have an indirect influence on JSI through Motivation, emphasizing that while
high Career Expectations shape Motivation, it is Motivation that more directly influences job-seeking behaviors.
Additionally, Technology Literacy was found to significantly enhance JSI, highlighting the importance of digital
skills in navigating modern job-search platforms. The study suggests that while Career Expectations set the
foundation for motivation, it is the individual’s level of Motivation and Technology Literacy that drives their
Job-Seeking Intensity. These results provide valuable insights into how Generation Z’s job-seeking behaviors
are shaped by psychological and technological factors, offering practical implications for educational
institutions and policymakers to better support the career readiness of young people.

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Availability

Detail Information

Call Number

Manajemen 370.15 Sal p

Language

Indonesia

NPM

225210123

Publisher

Manajemen : Universitas Islam Riau., 2026

Keyword(s)

Pekanbaru
Motivation
Career Expectations
Technology Literacy
Generation Z

Other Information

Petugas

Ayu Agustina

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