Tujuan Penelitian ini untuk melihat apakah terdapat pengaruh yang signifikan antara promosi penjualan, fasilitas terhadap keputusan pembelian rumah di perumahan Bali Pavillion pada penghuni perumahan yang sudah membeli rumah sebanyak 40 orang responden rumus Sugiyono(2019). Teknik pengambilan sampel dalam pengambilan sampel dalam penelitian ini menggunakan Teknik Cluster sampling dan purposive …
The purpose of this study was to determine and analyze the influence of taste and promotions through social media on consumer purchasing decisions (a case study of the Chocolate Changer drink, Karya 1 Pekanbaru Branch). The population in this study were all consumers who had bought Chocolate Changer Drinks at Karya 1 Pekanbaru Branch. The sampling technique in this study used purposive sampling…
Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh bauran promosi terhadap keputusan beribadah umrah dengan PT. Auliya Perkasa Abadi Tour dan Travel Kabupaten Rokan Hilir. Penelitian ini menggunakan data primer dimana data dikumpulkan langsung dari hasil penyebaran kuesioner. Penelitian ini dilakukan terhadap jumlah jamaah haji dan umrah Auliya Tour dan Travel dari tahun 2018-2022…
The aim of this research is to find out and analyze the factors that influence purchasing decisions for skincare products on Shopee e-commerce (case study of students at the Faculty of Economics and Business, Riau Islamic University). This research uses a quantitative descriptive method, namely by collecting data obtained from respondents through distributing questionnaires. The sample in this …
Indragiri Hulu Regency is one of the districts in Riau Province. Indragiri Hulu Regency has a variety of tourism, including natural tourism, historical tourism and educational tourism, where in Indragiri Hulu Regency there are 14 sub-districts, one of which is Rengat Sub-district which has tourist attractions that are no less interesting, but are less well known by the public. The aim of this r…
This study aims to determine the effect of product marketing mix strategy, price, place, promotion on purchasing decisions for batik pajamas at the Rejeki Jaya Bagansiapiapi Store. This type of research is a quantitative research using descriptive method. The population in this study were all consumers of the fortune shop jaya Baganapaipai, with sampling using the non-probability sampling metho…
This study aims to determine the effect of the marketing mix strategy on the interest in returning to the tourist attraction of the Siak Sri Indrapura palace (assarayah Hasyimiah) Siak Regency. The sample in this study amounted to 96 people with the sampling method using accidental samples. The mehod of data analysis was carried out by quantitative researchusing multiple linear regression. The …
This study aims to determine and analyze the influence of the influence of the marketing mix consisting of product, price, place and promotion on consumer purchasing decisions at Babussalam grilled fish huts in Pasir Pangaraian. The research method used is descriptive and quantitative methods. To find out and analyze the effect of independent variables on the dependent variable, linear regressi…
The purpose of this study was to identify and analyze the implementation of the medical device marketing strategy at PT Bintang Sarana Medika in the Pekanbaru area. This research was conducted at a medical device distribution company, namely PT Bintang Sarana Medika Pekanbaru area. The number of samples in this study were 5 customer respondents who were in the Pekanbaru area consisting of 10 ma…
Penelitian ini mengkaji pengaruh Sales Promotion dan Store Atmosphere terhadap Impulse Buying pada konsumen Pasar Buah Pekanbaru. Menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden, data dianalisis melalui regresi linier berganda menggunakan SPSS. Hasil penelitian menunjukkan bahwa promosi penjualan seperti diskon dan beli satu gratis satu, serta suasana toko yang ny…