This thesis aims to determine the influence of the work environment on employee performance at the Personnel and Human Resources Development Agency during the Covid-19 pandemic. The number of samples in this study were 26 respondents. The respondents in this study were employees who worked at BKPSDM. The method of this research is quantitative research. Data collection techniques in this study …
Penelitian ini bertujuan untuk mengetahui pengaruh influencer marketing dan kualitas produk terhadap keputusan pembelian produk skincare skintific. Metode penelitian yang digunakan dalam penelitian ini yaitu pendekatan kuantitatif dengan mengumpulkan data yang berupa angka. Adapun sumber data yang digunakan mendapatkan data yang akurat yaitu dengan membagikan kuesioner kepada responden. Sampel …
This research aims to determine the extent of the influence of influencer marketing and online customer reviews on purchase intention through the perceived value of Tiktok Shop cosmetic products. This study consists of two independent variables, namely influencer marketing and online customer reviews, and one dependent variable, which is purchase intention, with perceived value as an intervenin…
This study aims to determine how much influence influencer marketing and viral marketing have on purchase intention through online customer reviews on the latest fashion at the Tiktok Shop. This research consists of two independent variables, namely influencer marketing and viral marketing and one dependent variable, namely purchase intention and online customer review as intervening variables.…
This research aims to determine the extent of the influence of influencer marketing and affiliate marketing on purchase decisions through online customer reviews of women's bags on Shopee affiliate (Case Study on Gen Z in Pekanbaru City). This study consists of two independent variables, namely influencer marketing and affiliate marketing, and one dependent variable, which is purchase decision,…
East Labuh Baru Village is one of the villages located in Payung Sekaki District with an area of 3.55 km2 with the highest population density of 9,428 people/km2. To anticipate the possibility of the growth rate and development of Labuh Baru Timur Village which is growing rapidly and increasingly complex, it has an impact on changes in land function so that guidelines and direction are needed i…
Youtube is a video browser application that is currently accessed by almost all people in the world. The videos on the Youtube application itself come from uploads by its users. More attention given by the public to this application makes this application raise interest in companies to start marketing or advertising their products through this platform. One of the companies that advertise their…
ABSTRAK STRATEGI PEMASARAN DAPUR CUP CUP PEKANBARU MENGGUNAKAN INFLUENCER MELALUI MEDIA SOSIAL INSTAGRAM Oleh: RISA NADIA PUTRI NPM: 185210225 Strategi Pemasaran Bisnis Kuliner Menggunakan Influencer Melalui Media Sosial Instagram. Jenis penelitian ini menggunakan data primer dan data sekunder dengan menggunakan desain penelitian Kualitatif. Jumlah informan pada penelitian ini berjumlah 21…
ABSTRAK Dea Melia Putri.2023. Analisis Campur Kode Bahasa Indonesia-Bahasa Inggris pada Caption Instagram Influencer Indonesia Kata Kunci : Campur Kode, Instagram, Caption, Influencer. Campur kode adalah pencampuran bahasa dalam kalimat atau ucapan dari dua bahasa yang berbeda, satu bahasa dominan dan bahasa lain digunakan sebagai sisipan. Kebanyakan orang Indonesia menggunakan campur kode dala…