This research aims to determine the extent of the influence of Shopee's live features and product browsing on online impulsive buying through shopping enjoyment in the fashion product category on the Shopee e- commerce platform. This study consists of two independent variables, namely the live Shopee feature and product browsing, and one dependent variable, which is online impulsive buying, wit…
This research aims to determine the extent of the influence of product quality and brand image on purchase decisions through lifestyle regarding imported thrift shoes in the city of Pekanbaru (A Case Study of Students in Pekanbaru). This study consists of two independent variables, namely product quality and brand image, and one dependent variable, which is purchase decision, with lifestyle as …
Usaha sedap bakat memiliki tujuan utama yaitu memaksimalkan keuntungan, namun untuk mencapai objektif tersebut, usaha ini dihadapkan dengan berbagai kendala/keterbatasan. Penelitian ini bertujuan untuk mengetahui: 1) Karakteristik pelaku usaha dan profil usaha agroindustri olahan ikan, 2) Penggunaaan sumberdaya pada Usaha Agroindustri, 3) Kombinasi produk olahan abon lele, salai lele, salai pat…
This research was conducted at PT Wita Pekanbaru Jl. Darma Bakti Avian Warehouse block D5, Payung Sekaki, Pekanbaru. Aims to determine occupational safety and health on the productivity of the production section at PT Wita Pekanbaru. The population in this study was 35 employees. Sampling used a purposive sampling method so that 32 employees were sampled. The results of this research show that …
This research was conducted with the aim of analyzing the influence of product quality, price and brand image on consumer purchasing decisions (case study on Ms Glow cosmetics in Perawang). The sampling technique in this research used purposive random sampling and the Lemeshow formula to determine the sample size. In this study, 96 samples were taken by distributing questionnaires to respondent…
The aim of this research is to determine the influence of product variations, prices and service quality on purchasing decisions at Galaxy Swalayan Bukit Barisan in Pekanbaru City. Data collection techniques through questionnaires. Using data analysis techniques assisted by the SPSS application. The results of this research are that product variations partially have a positive and significant e…
The bread business is a business that has economic value and is quite high in demand. This business must be encouraged by increasing production, one of which is by optimizing bread production in order to obtain maximum profits. This research aims to analyze: (1) Business characteristics (including age, length of education, business experience, and number of family dependents) and business profi…
The purpose of this research is to determine and analyze the influence of design, facilities and product quality on purchasing decisions in the Delizia Cluster housing complex in Pekanbaru City. The population in this study were homeowners in the Delizia Cluster housing, 31 respondents who lived in the Delizia Cluster housing in the city of Pekanbaru. The number of research samples is all respo…
This study aims to determine and analyze the effect of work ability and motivation on employee work productivity at PT. Duta Palma Nusantara, Benai District, Kuantan Singingi Regency. The population in this study is all employees of the panen section at PT. Duta Palma Nusantara totaling 161 employees, then sampled using probability sampling techniques totaling 62 respondents as samples. In anal…
The purpose of this study was to determine and analyze the effect of product quality and service quality on consumer satisfaction at Pangeran Fried Chicken Pekanbaru. The population in this study were all consumers who had bought Prince Fried Chicken in 2021. The sampling technique in this study used Accidental Sampling in which the sampling accidentally met directly with the researcher in the …