Coconut jelly is a derivative product from coconut fruit that can be consumed by all ages, has business opportunities and is profitable. Queen Kelapa jelly is the only business that sells coconut jelly in Karya Bhakti Village, Kampar Kiri Tengah District. This research aims to analyze: 1) Characteristics of business actors (entrepreneurs and retailers) and business profile of Queen Kelapa Jelly…
The rubber commodity is one of the commodities in Kasang Bangsawan Village that has the potential to continue to be developed both in terms of farming and marketing, so the right strategy is needed to maximize this potential. This research aims to analyze: (1) Characteristics of farmers and traders, (2) Rubber farming, (3) Bokar marketing and (4) Strategy for developing rubber farming and bokar…
Comparative Study of Palm Oil TBS Marketing Through KUD and Non-KUD in Sei Beras-Beras Village, Lubuk Batu Jaya District, Indragiri Hulu Regency, Riau Province. Supervised by Mr. Hajry Arief Wahyudy, SP, MMA. Marketing of palm oil FFB in Sei Beras-Beras Village is different between those through KUD and Non-KUD. This research aims to: (1) Understand the characteristics of farmers and marketing …
The availability of raw materials for palm oil stick waste for some small and medium industry group (IKM) craftsmen in Rokan Hilir is used to make creative economy products, namely woven crafts such as tissue boxes, tablecloths and even palm tree stick bags. This research aims to determine and analyze: (1) Characteristics of entrepreneurs and business profiles (2) Analysis of the agro-industry …
Onion chips are a food processed from tapoka flour and wheat flour which can be consumed and has a profitable business opportunity. This research aims to: (1) Analyze the characteristics of entrepreneurs and the business profile of Kerupuk Bawang 7 Saudara, (2) The production process (use of raw materials and supporting materials, processing technology, production process and use of labor) in t…
Mundam Village, Medang Kampai District has the highest pineapple production in Dumai City. The pineapple used uses superior varieties so it has a sweet taste and large size. This study aims to determine and analyze: 1) Characteristics of pineapple farmers and traders in Mundam Village, Medang Kampai District. 2) Marketing institutions, marketing channels, marketing functions, marketing costs, m…
Penelitian ini bertujuan untuk menganalisis Pengaruh Viral Marketing dan Brand Awareness terhadap keputusan Pembelian Mie Gacoan Pekanbaru Panam. Penelitian ini menggunakan pendekatan kuantitatif deskriptif dengan metode accidental sampling dan melibatkan 100 orang konsumen sebagai sampel. Data diperoleh melalui observasi, kuesioner, wawancara, dan dokumentasi, kemudian dianalisis menggunakan S…
Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran (marketing mix) dan marketing public relations terhadap volume penjualan pada Salimah Food Pekanbaru dalam perspektif ekonomi syariah. Penelitian ini dilakukan dengan pengambilan sampel mengggunakan random sampling, random sampling adalah teknil pemilihan sampel secara acak dimna setiap anggotta memiliki kesempatan untuk terp…
Penelitian ini dilatar belakangi dengan arus globalisasi yang cepat membuat perkembangan teknologi kearah serba digital ini semakin pesat. Disinilah kesempatan yang dapat dimanfaatkan oleh pelaku usaha untuk menembus market digital marketing terhadap peningkatan pendapatan Usaha Mikro dan Menengah (UMKM) di Kecamatan Bukit Raya Kota Pekanbaru.Tujuan penelitian ini adalah untuk mengetahui pengar…
The purpose of this study was to identify and analyze the implementation of the medical device marketing strategy at PT Bintang Sarana Medika in the Pekanbaru area. This research was conducted at a medical device distribution company, namely PT Bintang Sarana Medika Pekanbaru area. The number of samples in this study were 5 customer respondents who were in the Pekanbaru area consisting of 10 ma…