This research was conducted with the aim of analyzing the influence of product quality, price and brand image on consumer purchasing decisions (case study on Ms Glow cosmetics in Perawang). The sampling technique in this research used purposive random sampling and the Lemeshow formula to determine the sample size. In this study, 96 samples were taken by distributing questionnaires to respondent…
The aim of this research is to determine the influence of product variations, prices and service quality on purchasing decisions at Galaxy Swalayan Bukit Barisan in Pekanbaru City. Data collection techniques through questionnaires. Using data analysis techniques assisted by the SPSS application. The results of this research are that product variations partially have a positive and significant e…
This research is to determine the level of customer satisfaction and customer dissatisfaction in the Maxim application, in this case students at the Faculty of Economics and Business, Riau Islamic University. The population in this research is the entire quality of Maxim Transportation services and customer satisfaction at the Faculty of Economics and Business. The sampling technique in this re…
The aim of this research is to determine the influence of service quality and price on customer satisfaction at electronics stores in Perawang partially and simultaneously. The variables in this research are service quality (X1), price (X2), and customer satisfaction (Y). The data collection method used was a questionnaire. The data analysis method used was descriptive analysis and multiple lin…
The purpose of this research is to determine and analyze the influence of design, facilities and product quality on purchasing decisions in the Delizia Cluster housing complex in Pekanbaru City. The population in this study were homeowners in the Delizia Cluster housing, 31 respondents who lived in the Delizia Cluster housing in the city of Pekanbaru. The number of research samples is all respo…
The increasingly advanced human life in the current era of globalization has made technology progress rapidly, especially in cellular telecommunications technology. One of them that is widely used in everyday life is 4G network technology. However, differences in access speed require research and testing of the network. Quality of Service analysis on the 4G network in the Riau Islamic Universit…
The purpose of this study was to determine and analyze the effect of product quality and service quality on consumer satisfaction at Pangeran Fried Chicken Pekanbaru. The population in this study were all consumers who had bought Prince Fried Chicken in 2021. The sampling technique in this study used Accidental Sampling in which the sampling accidentally met directly with the researcher in the …
This study aims identify the influence of product quality, price and service quality on purchasing decisions ( Case Study Of MSME Shop HH Bagansiapiapi ). This type of research is a quantitative research using descriptive method. The sample in this study amounted to 100 people using the non-probability sampling method with the incidental sampling method. The technique used is to use multiple li…
This study aims to determine the effect of product quality and price on purchasing decisions for Wardah cosmetic products at a true cosmtik store in Belilass, Seberida sub-district, Indragiri Hulu district. This type of research is a quantitative research using descriptive method. The population in this study are consumers who have purchased and consumed Wardah cosmetic products at the age of 1…
The purpose of this study was to determine and analyze the effect of product quality, service quality and price on consumer satisfaction at Café Sekarsa Coffee & Space in Pekanbaru. The population in this study are consumers at Café Sekarsa Coffee & Space in Pekanbaru. The sampling technique in this study used incidental sampling with a sample of 100 respondents. Data collection techniques in…