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Pengaruh Kualitas Produk Dan Citra Merek Terhadap Keputusan Pembelian Sepeda …
This study aims to determine the effect of product quality and brand image on purchasing decisions of Honda Scoopy motorbikes (Case Study on Muara Pulau Arta Motor Dealers, Tandun District). The research method used in this study is a quantitative approach by collecting data in the form of numbers. The data source used to obtain accurate data is by distributing questionnaires to respondents. Th…
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- ISBN/ISSN
- 185210203
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Strategi Branding Subur Sticker Di Pekanbaru
Penelitian ini bertujuan untuk mengetahui strategi branding Subur Stiker di Pekanbaru dan mengetahui faktor-faktor pendukung dan penghambat branding subur stiker di Pekanbaru. peneliti menggunakan metode kualitatif dengan penyajian analisis secara deskriptif yang dipaparkan kedalam bentuk deskripsi menurut bahasa, cara pandang, subjek penelitian yang berkenaan dengan masalah yang diteliti. Dala…
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- ISBN/ISSN
- 159110186
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- i, 69 Hlm.; 30x21 cm.
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- Komunikasi 658.401 Isn s
Pengaruh Brand Equity Dan Harga Terhadap Keputusan Pembelian Rokok Elektrik (…
Penelitian ini memiliki tujuan untuk mengetahui dan menganalisis pengaruh brand equity dan hargaterhadap keputusan pembelian rokok elektrik (vape) studi pada pengguna vape di kalangan mahasiswa Universitas Islam Riau Kota Pekanbaru. populasi dalam penelitian ini ialah pengguna vape di kalangan kampus Universitas Islam Riau. Teknik pengambilan sampel dalam penelitian ini menggunakan Accidental S…
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- ISBN/ISSN
- 205210508
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- i, 185 Hlm.; 30x21 cm.
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Pengaruh Brand Trust Terhadap Keputusan Pembelian Pada Leton Coffee Chapter.4…
Brand Trust merupakan keinginan konsumen untuk mempercayai atau ekspektasi bahwa produk tersebut akan mengakibatkan hal positif terhadap konsumen, sehingga konsumen merasa aman dalam berinteraksi dengan merek. Keputusan Pembelian ialah suatu tindakan yang diambil oleh konsumen untuk membeli suatu produk. Penelitian ini dilakukan di Leton Coffee Chapter.4 Panam di Jalan Hr. Soebrantas No. 03, Si…
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- ISBN/ISSN
- 197210329
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- i, 142 Hlm.; 30x21 cm.
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Pengaruh Brand Image dan Hedonic Shopping terhadap Purchase Decision Melalui …
This research aims to find out how much influence brand image and hedonic shopping have on purchase decisions through perceived value on Alexander Christie watches in Pekanbaru City. This research consists of two independent variables, namely brand image and hedonic shopping and one dependent variable, namely purchase decision and perceived value as an intervening variable. The analysis method …
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- ISBN/ISSN
- 205210351
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- 399-417 Hlm.; 30x21 cm.
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- Manajemen 658.834 Kur p
Pengaruh Product Quality dan Product Packaging terhadap Purchase Decision Mel…
This research aims to find out how much influence product quality and product packaging have on purchase decisions through brand trust in make over cosmetic products in Pekanbaru City. This research consists of two independent variables, namely product quality and product packaging and one dependent variable, namely purchase decision and brand trust as an intervening variable. The analysis meth…
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- ISBN/ISSN
- 205210342
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- 308-329 Hlm.; 30x21 cm.
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- Manajemen 658.834 Del p
Pengaruh Brand Equity dan Brand Trust Terhadap Purchase Decision Melalui Cust…
This research aims to find out how much influence brand equity and brand trust have on purchase decisions through customer satisfaction with branded clothes in Pekanbaru City. This research consists of two independent variables, namely brand equity and brand trust and one dependent variable, namely purchase decision and customer satisfaction as an intervening variable. The analysis method used …
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- ISBN/ISSN
- 205210322
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- 725-746 Hlm.; 30x21 cm.
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- Manajemen 658.82 Riz p
Pengaruh E-word Of Mouth dan Brand Image terhadap Purchase Intention Melalui…
The purpose of this research is to understand the extent of the effect of word of mouth and brand image on purchase intention through Food and Beverage (FNB) customer satisfaction in Pekanbaru City. In the research conducted there were 2 independent variables including word of mouth and brand image as well as one dependent variable which is purchase intention and customer satisfaction as int…
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- ISBN/ISSN
- 205210165
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- 3876-3899 hlm.; 30x21 cm
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- Manajemen 658.827 Haf p
Pengaruh Halal Labelization dan Religiousity terhadap Purchase Decision Mela…
This research aims to determine the extent of the influence of halal labelization and religiosity on purchase decisions through brand trust in the fast-food industry in the city of Pekanbaru. This study consists of two independent variables, namely halal labelization and religiosity, and one dependent variable, which is purchase decision, with brand trust as an intervening variable. The analyti…
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- ISBN/ISSN
- 205210015
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- 3922-3945 hlm.; 30x21 cm
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- Manajemen 658.8342 Ris p
Pengaruh Product Quality dan Brand Image terhadap Purchase Decision Melalui L…
This research aims to determine the extent of the influence of product quality and brand image on purchase decisions through lifestyle regarding imported thrift shoes in the city of Pekanbaru (A Case Study of Students in Pekanbaru). This study consists of two independent variables, namely product quality and brand image, and one dependent variable, which is purchase decision, with lifestyle as …
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- ISBN/ISSN
- 205210014
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- 3900-3921 hlm.; 30x21 cm
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- Manajemen 658.8342 Daf p
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