Faculty of Economics and Business Islamic University of Riau Pekanbaru This research aims to determine the effect of job transfers and promotions on employee performance at PT Karya Lintau Anugrah. The population in this study was 102 employees. Sampling used the proportional statified sampling method, which is a method of drawing samples for a population that has heterogeneous characteristics…
The purpose of this study was to find out and analyze whether there is an influence between Taste, Price, and Promotion on the Purchase Decision of Kala Bumi coffee shop consumers. The method used in this research is a quantitative descriptive method. The sample used in this research is the consumers of the Kala Bumi coffee shop who have purchased and know information about the sales and attrac…
Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh kualitas pelayanan, lokasi dan promosi terhadap kepuasan pelanggan pada counter telepon seluler Ridwan Ponsel di Siak. Teknik pengambilan sampel pada penelitian ini ialah menggunakan teknik sampel jenuh atau metode sensus yaitu merupakan teknik penentuan sampel bila semua anggota populasi digunakan sebagai sampel. Dalam hal ini pe…
Tujuan Penelitian ini untuk melihat apakah terdapat pengaruh yang signifikan antara promosi penjualan, fasilitas terhadap keputusan pembelian rumah di perumahan Bali Pavillion pada penghuni perumahan yang sudah membeli rumah sebanyak 40 orang responden rumus Sugiyono(2019). Teknik pengambilan sampel dalam pengambilan sampel dalam penelitian ini menggunakan Teknik Cluster sampling dan purposive …
The purpose of this study was to determine and analyze the influence of taste and promotions through social media on consumer purchasing decisions (a case study of the Chocolate Changer drink, Karya 1 Pekanbaru Branch). The population in this study were all consumers who had bought Chocolate Changer Drinks at Karya 1 Pekanbaru Branch. The sampling technique in this study used purposive sampling…
Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh bauran promosi terhadap keputusan beribadah umrah dengan PT. Auliya Perkasa Abadi Tour dan Travel Kabupaten Rokan Hilir. Penelitian ini menggunakan data primer dimana data dikumpulkan langsung dari hasil penyebaran kuesioner. Penelitian ini dilakukan terhadap jumlah jamaah haji dan umrah Auliya Tour dan Travel dari tahun 2018-2022…
The aim of this research is to find out and analyze the factors that influence purchasing decisions for skincare products on Shopee e-commerce (case study of students at the Faculty of Economics and Business, Riau Islamic University). This research uses a quantitative descriptive method, namely by collecting data obtained from respondents through distributing questionnaires. The sample in this …
Indragiri Hulu Regency is one of the districts in Riau Province. Indragiri Hulu Regency has a variety of tourism, including natural tourism, historical tourism and educational tourism, where in Indragiri Hulu Regency there are 14 sub-districts, one of which is Rengat Sub-district which has tourist attractions that are no less interesting, but are less well known by the public. The aim of this r…
This study aims to determine the effect of product marketing mix strategy, price, place, promotion on purchasing decisions for batik pajamas at the Rejeki Jaya Bagansiapiapi Store. This type of research is a quantitative research using descriptive method. The population in this study were all consumers of the fortune shop jaya Baganapaipai, with sampling using the non-probability sampling metho…
This study aims to determine the effect of the marketing mix strategy on the interest in returning to the tourist attraction of the Siak Sri Indrapura palace (assarayah Hasyimiah) Siak Regency. The sample in this study amounted to 96 people with the sampling method using accidental samples. The mehod of data analysis was carried out by quantitative researchusing multiple linear regression. The …