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Found 6 from your keywords: subject="Customer Review"
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The Influence Of Influencer Marketing And Online Customer Reviews On Purchase…
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Awliya AfwaAzzahraMoniko

This research aims to determine the extent of the influence of influencer marketing and online customer reviews on purchase intention through the perceived value of Tiktok Shop cosmetic products. This study consists of two independent variables, namely influencer marketing and online customer reviews, and one dependent variable, which is purchase intention, with perceived value as an intervenin…

Edition
-
ISBN/ISSN
205210308
Collation
1487–1502 hlm. ; 30x21 cm
Series Title
-
Call Number
Manajemen 658.872 Awl t
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Pengaruh Influencer Marketing dan Viral Marketing Terhadap Purchase Intention…
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SyaefullohT. Azura Fitri

This study aims to determine how much influence influencer marketing and viral marketing have on purchase intention through online customer reviews on the latest fashion at the Tiktok Shop. This research consists of two independent variables, namely influencer marketing and viral marketing and one dependent variable, namely purchase intention and online customer review as intervening variables.…

Edition
-
ISBN/ISSN
205210035
Collation
3946-3971 hlm.; 30x21 cm
Series Title
-
Call Number
Manajemen 658.8342 Azu p
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Pengaruh Influencer Marketing dan Affiliate Marketing terhadap Purchase Decis…
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SyaefullohYola Adriana

This research aims to determine the extent of the influence of influencer marketing and affiliate marketing on purchase decisions through online customer reviews of women's bags on Shopee affiliate (Case Study on Gen Z in Pekanbaru City). This study consists of two independent variables, namely influencer marketing and affiliate marketing, and one dependent variable, which is purchase decision,…

Edition
-
ISBN/ISSN
205210013
Collation
3393-4016 hlm.; 30x21 cm
Series Title
-
Call Number
Manajemen 658.872 Yol p
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Pengaruh Online Customer Review Terhadap Keputusan Pembelian Di Shopee (surve…
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Eka KomalasariUlpa Rizkiyah Dalimunthe

penelitian ini dilakukan dengan tujuan untuk mengetahui dan menganalisis pengaruh online customer review terhadap keputusan pembelian di Shopee Toko Bening Kosmetik Pekanbaru. Tipe penelitian yang penulis gunakan adalah tipe penelitian kuantitatif dengan metode purposive sampling. Populasi dalam penelitian ini konsumen Shopee Toko Bening Kosmetik Pekanbaru yang berjumlah 96 orang. Data yang dig…

Edition
-
ISBN/ISSN
207210296
Collation
i,77 Halm. ; 30x21 cm
Series Title
-
Call Number
-
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Pengaruh Pemasaran Media Sosial, Celebrity Endorsement, Dan Online Customer R…
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Awliya AfwaWidya Rianti

Penelitian ini bertujuan untuk mengetahui dan mengindenttifikasi pengaruh pemasaran media social, celebrity endorsement, dan online customer reviews terhadap minat beli konsumen produk hanasui pada shopee (studi kasus mahasiswi fakultas ekonomi dan bisnis, universitas islam riau). Sampel dalam penelitian ini berjumlah 96 orang dengan metode pengambilan sampel menggunakan purposive sampling. Met…

Edition
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ISBN/ISSN
205210224
Collation
i-135 Hlm. 30X21 Cm
Series Title
-
Call Number
Manajemen 658.82 Wid p
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Pengaruh Customer Review, Rating, Sales Promotion Dalam Keputusan Pembelian S…
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RohimahAwliya Afwa

PENGARUH CUSTOMER REVIEW, RATING, SALES PROMOTION DALAM KEPUTUSAN PEMBELIAN SHOPEEFOOD TERHADAP MAHASISWA DI PEKANBARU Oleh : ROHIMAH 205210254 Fakultas Ekonomi dan Bisnis Universitas Islam Riau Pekanbaru Penelitian ini bertujuan untuk mengetahui Pengaruh Customer Review, Rating, Sales Promotion Dalam Keputusan Pembelian Shopeefood Terhadap Mahasiswa Di Pekanbaru. Teknik pengambilan sampel dala…

Edition
-
ISBN/ISSN
205210254
Collation
142 hlm
Series Title
-
Call Number
Manajemen 658.82 Roh P