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Found 4 from your keywords: subject="Influencer Marketing"
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Pengaruh Influencer Marketing Dan Kualitas Produk Terhadap Keputusan Pembelia…
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Eva SundariMei Sri Cahaya Gultom

Penelitian ini bertujuan untuk mengetahui pengaruh influencer marketing dan kualitas produk terhadap keputusan pembelian produk skincare skintific. Metode penelitian yang digunakan dalam penelitian ini yaitu pendekatan kuantitatif dengan mengumpulkan data yang berupa angka. Adapun sumber data yang digunakan mendapatkan data yang akurat yaitu dengan membagikan kuesioner kepada responden. Sampel …

Edition
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ISBN/ISSN
205210320
Collation
i, 205Halm. ; 30x21 cm
Series Title
-
Call Number
-
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The Influence Of Influencer Marketing And Online Customer Reviews On Purchase…
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Awliya AfwaAzzahraMoniko

This research aims to determine the extent of the influence of influencer marketing and online customer reviews on purchase intention through the perceived value of Tiktok Shop cosmetic products. This study consists of two independent variables, namely influencer marketing and online customer reviews, and one dependent variable, which is purchase intention, with perceived value as an intervenin…

Edition
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ISBN/ISSN
205210308
Collation
1487–1502 hlm. ; 30x21 cm
Series Title
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Call Number
Manajemen 658.872 Awl t
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Pengaruh Influencer Marketing dan Viral Marketing Terhadap Purchase Intention…
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SyaefullohT. Azura Fitri

This study aims to determine how much influence influencer marketing and viral marketing have on purchase intention through online customer reviews on the latest fashion at the Tiktok Shop. This research consists of two independent variables, namely influencer marketing and viral marketing and one dependent variable, namely purchase intention and online customer review as intervening variables.…

Edition
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ISBN/ISSN
205210035
Collation
3946-3971 hlm.; 30x21 cm
Series Title
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Call Number
Manajemen 658.8342 Azu p
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Pengaruh Influencer Marketing dan Affiliate Marketing terhadap Purchase Decis…
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SyaefullohYola Adriana

This research aims to determine the extent of the influence of influencer marketing and affiliate marketing on purchase decisions through online customer reviews of women's bags on Shopee affiliate (Case Study on Gen Z in Pekanbaru City). This study consists of two independent variables, namely influencer marketing and affiliate marketing, and one dependent variable, which is purchase decision,…

Edition
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ISBN/ISSN
205210013
Collation
3393-4016 hlm.; 30x21 cm
Series Title
-
Call Number
Manajemen 658.872 Yol p