ETD - UIR

Electronic Thesis and Dissertation

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Found 1 from your keywords: subject="Kata Kunci : Harga, K...
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PENGARUH HARGA DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPUASAN…
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Detri KaryaPRIMA

Harga dan word of mouth merupakan salah satu faktor yang mempengaruhi keputusan pembelian. Penelitian ini bertujuan untuk menguji pengaruh harga dan word of mouth dengan kepuasan konsumen sebagai variabel intervening. Lokasi penelitian ini adalah langit coffee kota Pekanbaru. Penelitian ini adalah penelitian kuantitatif. Penentuan jumlah sampel menggunakan rumus lameshow sehingga diperoleh samp…

Edition
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ISBN/ISSN
235221001
Collation
i, 139 Hlm.; 30x21 cm
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Availability1
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