Perubahan drastis dalam dunia teknologi informasi telah mentransformasi metode pemasaran tradisional ke arah platform digital. PT DXN Pekanbaru, entitas bisnis yang berfokus pada suplemen herbal, mengoptimalkan Facebook sebagai sarana interaksi konsumen sekaligus penguatan citra perusahaan. Studi ini dirancang untuk membedah penerapan strategi komunikasi pemasaran di Facebook serta mengukur dam…
Tofu agro-industry products have high market demand, but limited availability of raw materials to meet business needs. This causes high market competition in meeting raw material needs. This condition is a problem for entrepreneurs. In addition, entrepreneurs must also compose in marketing these tofu agroindustri products by creating a 7P marketing mix strategy so that they can compete in the m…
Although sales of ornamental plants experienced a decline during the Coronavirus Disease 2019 (Covid-19) pandemic, this has provided an opportunity for farmers to increase sales of ornamental plant businesses, especially orchids, palms and adeniums. This study aims to analyze: 1) Characteristics of entrepreneurs and business profiles, 2) Marketing mix, 3) Marketing strategy. This study used a s…
This research was motivated by the fluctuations in the number of customers who saved at BMT Amanah Riau, Ukui branch. The variables studied in this research included religiosity, the advantages of BMT, and the marketing mix as independent variables, while the decision to save was the dependent variable. This research aimed to determine whether religiosity, the advantages of BMT, and the marketi…
The agricultural sector plays an important role in economic growth and is more focused on agriculture-based industries (agroindustries), such as the cassava rengginang agro-industry. The problems of Bu Mar Ajis' rengginang cassava agro-industry are fluctuating raw material prices, low production, use of traditional technology, and limited marketing. This study aims to analyze: 1). Characteristi…
The purpose of this study was to analyze the marketing mix at the Family Setia restaurant in Pekanbaru. The population in this study are all consumers who buy food at the restaurant. The sampling technique in this study used a non-random sampling technique where the researcher determined the sampling by setting specific characteristics that were in accordance with the research objectives so tha…