The rapid development of society and technology has led to the emergence of various types and forms of goods and services. Consumers are now faced with a wide array of choices, enhanced by technological advancements, such as online shopping, which has become a common activity, especially in the city of Pekanbaru. This shift offers convenience and time efficiency. However, it also raises several…
This research aims to find out how much influence perceived ease of use and perceived value have on customer satisfaction through online shopping habits on cinema tickets for TIX-ID application users. This research consists of two independent variables, namely perceived ease of use and perceived value and one dependent variable, namely customer satisfaction and online shopping habit as interven…
Mahasiswa masih tergolong remaja yang membandingkan keadaan dirinya dengan kondisi ideal di masyarakat. Dalam mencapai hal tersebut, mahasiswa berusaha diterima di lingkungannya dengan berbagai cara, termasuk dalam bidang kecantikan, seperti membeli dan menggunakan produk skincare. Penelitian ini bertujuan untuk mengetahui hubungan yang signifikan antara Konformitas dengan Perilaku Konsumtif Pe…
By seeing the development of the Internet and technology around the world, the use of the Internet for business purposes continues to grow. Businesses began to use the Internet in other fields such as marketing, sales and customer service, which is now known as e- commerce. It can be said that today's e-commerce has reached its golden age. This fact is supported by the large number of virtual t…