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Pengaruh product Quality dan product Packaging terhadap customer Satisfa…
Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh product quality dan product packaging terhadap customer satisfaction melalui purchase decision pada Rumah Kue Viera di Kota Pekanbaru. Penelitian ini terdiri dari dua variabel independen yaitu product quality dan product packaging dan satu variabel dependen yaitu customer satisfaction serta purchase decision sebagai variabel inte…
- Edition
- -
- ISBN/ISSN
- 205210471
- Collation
- i, 307 Halm. ; 30x21 cm
- Series Title
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- Call Number
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Pengaruh Product Quality dan Product Packaging terhadap Purchase Decision Mel…
This research aims to find out how much influence product quality and product packaging have on purchase decisions through brand trust in make over cosmetic products in Pekanbaru City. This research consists of two independent variables, namely product quality and product packaging and one dependent variable, namely purchase decision and brand trust as an intervening variable. The analysis meth…
- Edition
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- ISBN/ISSN
- 205210342
- Collation
- 308-329 Hlm.; 30x21 cm.
- Series Title
- -
- Call Number
- Manajemen 658.834 Del p
Pengaruh Kemasan terhadap Keputusan Pembelian (Studi Produk Makanan Khas Riau…
Packaging is a medium that functions as a wrapper for a product which at this time has expanded its function as a tool that can encourage sales. In the scope of the regional specialty food business, packaging also functions as an attraction so that consumer purchasing decisions increase. The purpose of this study was to analyze and explain the effect of product packaging on purchasing decisions…
- Edition
- -
- ISBN/ISSN
- 157210391
- Collation
- xvii, 94 hlm.; 30 x 21 cm
- Series Title
- -
- Call Number
- Bisnis 658.4036 Jan p
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