Positive and significant influence of the Islamic lifestyle (X1) on purchasing decisions (Y) for HNI-HPAI products in Pekanbaru City. The results of testing the second hypothesis (H2) regarding perceptions of purchasing decisions for HNI-HPAI products, show that there is a significant positive influence of product quality on purchasing decisions for HNI-HPAI products. Based on the results of t…
This research is based on data on the realization of Indonesia's KUR distribution in 2021 until June, which is still very dominated by conventional banking with 98.4% of debtors while Islamic banking is only 1.6%. Moreover, based on Bank Indonesia data as of September 2021, there are still 69.5% of Micro Enterprises that have not received financing facilities from banks. This study aims to dete…
The purpose of this study was to analyze, know and explain the effect of product diversity on purchasing decisions at Viera Souvenirs in Pekanbaru City. This research uses quantitative methods by processing the data obtained from the population and research sample of 100 respondents. The type and source of data used in this research is using secondary data and primary data where data collection…
Indonesia has many traditional knowledge products, one of which is in the form of crafts. Craft products can be used as containers for traditional ceremonies and souvenirs which have typical Riau Malay characteristics at this time and have quite good market prospects, considering that the need for Riau Malay container products and souvenirs is very high. However, the Riau Provincial Government …