Positive and significant influence of the Islamic lifestyle (X1) on purchasing decisions (Y) for HNI-HPAI products in Pekanbaru City. The results of testing the second hypothesis (H2) regarding perceptions of purchasing decisions for HNI-HPAI products, show that there is a significant positive influence of product quality on purchasing decisions for HNI-HPAI products. Based on the results of t…
Shopee is a popular online shopping platform in Indonesia. This platform offers a wide range of products from various sellers, including products specifically targeted towards students. This research was conducted to find out whether there is an Influence of Brand Ambassador, Trust, Price and Product on Purchasing Decisions (case study in Pekanbaru students). The object of this study is Shopee …
The aim of this research is to determine the influence of product variations, prices and service quality on purchasing decisions at Galaxy Swalayan Bukit Barisan in Pekanbaru City. Data collection techniques through questionnaires. Using data analysis techniques assisted by the SPSS application. The results of this research are that product variations partially have a positive and significant e…
This study aims to determine and analyze the influence of the influence of the marketing mix consisting of product, price, place and promotion on consumer purchasing decisions at Babussalam grilled fish huts in Pasir Pangaraian. The research method used is descriptive and quantitative methods. To find out and analyze the effect of independent variables on the dependent variable, linear regressi…
The purpose of this study was to analyze, know and explain the effect of product diversity on purchasing decisions at Viera Souvenirs in Pekanbaru City. This research uses quantitative methods by processing the data obtained from the population and research sample of 100 respondents. The type and source of data used in this research is using secondary data and primary data where data collection…