This study aims to determine the effect of brand image on Samsung smartphone loyalty. The variables of this research are brand image and loyalty. The sample criteria in this study were students from the faculty of economics, law faculty, agriculture faculty at the Islamic University of Riau who used Samsung smartphones. The sample used in this study were 50 respondents who were taken using purp…
E-Commerce is an electronic buying and selling transaction via the internet. E-Commerce is a form of trade that has its own characteristics, namely that consumers and business actors do not meet, but rather through the internet. By not meeting the two parties in the transaction, disputes often occur which are detrimental to consumers. The aim of this research is to find out the mechanisms and l…