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Electronic Thesis and Dissertation

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Found 1 from your keywords: author=AHMAD SHOLIHIN
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PENGARUH ATRIBUT PRODUK DAN PREFERENSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK RO…
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Detri KaryaAHMAD SHOLIHIN

Industri rokok di Indonesia menunjukkan dinamika persaingan yang sangat ketat, terutama antara rokok kretek dan rokok non-cengkeh. Dalam situasi tersebut, atribut produk dan preferensi konsumen menjadi faktor penting yang memengaruhi keputusan pembelian. Penelitian ini bertujuan menelaah pengaruh kedua variabel tersebut terhadap keputusan pembelian rokok non-cengkeh di Kota Pekanbaru, dengan fo…

Edition
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ISBN/ISSN
235221023
Collation
i, 101 Hlm.; 30x21 cm.
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Availability1
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