Penelitian ini bertujuan untuk mengetahui pengaruh live streaming terhadap impulsive buying pada pengguna e-commerce Shopee dalam pembelian produk skincare Skintific. Fenomena pembelian impulsif semakin meningkat seiring dengan perkembangan fitur interaktif di platform e-commerce, salah satunya adalah live streaming. Melalui fitur tersebut, penjual dapat menampilkan produk secara real-time, mem…
Persaingan bisnis dibidang ritel yang semakin modern mengakibatkan perlunya strategi pemasaran yang dilakukan untuk oleh pelaku toko ritel untuk dapat bersaing dengan bisnis ritel lainnya yang sejenisnya. Maka penelitian ini dilakukan bertujuan untuk mengetahui dan menganalisis pengaruh price discount terhadap impulse buying pada konsumen Angkasa Mart Marpoyan. Populasi dalam penelitian ini yai…
Penelitian ini bertujuan untuk mengetahui dan menganalisis hedonic shopping motives pada konsumen wanita di Franklin Jewellry Living World Pekanbaru, Untuk mengetahui dan menganalisis impulse buying pada konsumen wanita di Franklin Jewellry Living World Pekanbaru. Untuk mengetahui dan menganalisis pengaruh hedonic shopping motives terhadap impulse buying pada konsumen wanita di Franklin Jewellr…
In an agreement, the parties must comply with the contents of the agreement. As is also the case with verbal or unwritten agreements that occur between the seller of plant seeds and the buyer of the seeds as the consumer. Conformity between the seller and the buyer in the buying and selling process results in the buying and selling transaction process and sellers serving their customers is a ne…
Indonesia is an agricultural country where development in the agricultural sector is a top priority because it is one of the countries that makes a high contribution to the development of food security as a strategic component in national development. As Law Number 7 of 1996 concerning Food states that the realization of food security is the obligation of the government together with the commun…
Fear of Missing Out (FoMO) merupakan fenomena psikologis di mana individu merasa cemas atau takut ketinggalan pengalaman atau tren yang sedang berlangsung. Dalam konteks konsumsi, FoMO dapat mendorong perilaku impulsive buying, yakni pembelian spontan tanpa pertimbangan matang. Penelitian ini bertujuan untuk mengkaji hubungan antara FoMO dengan perilaku impulsive buying dalam membeli produk fas…
The internet is an access that is in great demand by humans and is used by humans, one of which is buying and selling through the media Facebook. Nevertheless, the problems that arise from online buying and selling are very diverse, ranging from order discrepancies to sellers who are not responsible for complaints submitted by buyers. And of course the seller must be responsive, because the sel…
The community is not bound by rules when communicating and making buying and selling transactions. The use of registers occurs in various regions, one of which is in the Dayun District, Siak Regency. The research objective is to describe the form of register used by traders and buyers in the Dayun market. The method used in this study is content analysis. Data collection techniques include obse…
This research aims to determine the extent of the influence of Shopee's live features and product browsing on online impulsive buying through shopping enjoyment in the fashion product category on the Shopee e- commerce platform. This study consists of two independent variables, namely the live Shopee feature and product browsing, and one dependent variable, which is online impulsive buying, wit…
The increase in population has a significant impact on the demand of the house and housing area. This phenomenon causes the distribution of houses to be unbalanced with the availability of houses or housing backlog and causes high house prices and land prices. Tenayan Raya district is a development area IV Pekanbaru City which functions as a residential and residential area and has a fairl…