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Pengaruh Brand Ambassador, Kepercayaan, Harga Dan Produk Terhadap Keputusan P…
Shopee is a popular online shopping platform in Indonesia. This platform offers a wide range of products from various sellers, including products specifically targeted towards students. This research was conducted to find out whether there is an Influence of Brand Ambassador, Trust, Price and Product on Purchasing Decisions (case study in Pekanbaru students). The object of this study is Shopee …
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- ISBN/ISSN
- 195210045
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The Influence Of Store Atmosphere And Social Media Promotion On Purchase Deci…
Penelitian ini bertujuan untuk menganilisis The Influence of Store Atmosphere and Social Media Promotion on Purchase Decisions at Coffee Shop in Pekanbaru (Case study Rehat Coffe). Objek dari penelitian ini adalah Rehat Coffe yang berlokasi di Jl. Sumatera No.66b, Simpang Empat, Kec. Pekanbaru Kota, Kota Pekanbaru dengan sampel sebanyak 100 responden yang menjadi pembeli di Rehat Coffe. Tekn…
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- ISBN/ISSN
- 185210492
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- i,9 Hlm 30 x21 cm
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Pengaruh Kualitas Produk Dan Citra Merek Terhadap Keputusan Pembelian Sepeda …
This study aims to determine the effect of product quality and brand image on purchasing decisions of Honda Scoopy motorbikes (Case Study on Muara Pulau Arta Motor Dealers, Tandun District). The research method used in this study is a quantitative approach by collecting data in the form of numbers. The data source used to obtain accurate data is by distributing questionnaires to respondents. Th…
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- ISBN/ISSN
- 185210203
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Pengaruh product Quality dan product Packaging terhadap customer Satisfa…
Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh product quality dan product packaging terhadap customer satisfaction melalui purchase decision pada Rumah Kue Viera di Kota Pekanbaru. Penelitian ini terdiri dari dua variabel independen yaitu product quality dan product packaging dan satu variabel dependen yaitu customer satisfaction serta purchase decision sebagai variabel inte…
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- ISBN/ISSN
- 205210471
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- i, 307 Halm. ; 30x21 cm
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Pengaruh Brand Image dan Hedonic Shopping terhadap Purchase Decision Melalui …
This research aims to find out how much influence brand image and hedonic shopping have on purchase decisions through perceived value on Alexander Christie watches in Pekanbaru City. This research consists of two independent variables, namely brand image and hedonic shopping and one dependent variable, namely purchase decision and perceived value as an intervening variable. The analysis method …
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- ISBN/ISSN
- 205210351
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- 399-417 Hlm.; 30x21 cm.
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- Manajemen 658.834 Kur p
Pengaruh Product Quality dan Product Packaging terhadap Purchase Decision Mel…
This research aims to find out how much influence product quality and product packaging have on purchase decisions through brand trust in make over cosmetic products in Pekanbaru City. This research consists of two independent variables, namely product quality and product packaging and one dependent variable, namely purchase decision and brand trust as an intervening variable. The analysis meth…
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- ISBN/ISSN
- 205210342
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- 308-329 Hlm.; 30x21 cm.
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- Manajemen 658.834 Del p
Pengaruh Brand Equity dan Brand Trust Terhadap Purchase Decision Melalui Cust…
This research aims to find out how much influence brand equity and brand trust have on purchase decisions through customer satisfaction with branded clothes in Pekanbaru City. This research consists of two independent variables, namely brand equity and brand trust and one dependent variable, namely purchase decision and customer satisfaction as an intervening variable. The analysis method used …
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- ISBN/ISSN
- 205210322
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- 725-746 Hlm.; 30x21 cm.
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- Manajemen 658.82 Riz p
Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Produk Takade…
This research was conducted with the aim of finding out the influence of product quality and price on purchasing decisions for Takadeli Cake Boutique products among Takadeli Cake Boutique Pekanbaru consumers. The methods used in this research are quantitative methods and descriptive methods. The sampling technique used was purposive sampling with a sample size of 100 people based on the Lemesho…
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- ISBN/ISSN
- 205210306
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- i, 111 Hlm.; 30x 21 cm.
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- Manajemen 677.7 Fay p
Pengaruh Service Quality dan Discount Price terhadap Purchase Decision Melal…
This research aims to determine the extent of the influence of service quality and discount price on purchase decisions through customer satisfaction in minimarkets in the city of Pekanbaru. This study consists of two independent variables, namely service quality and discount price, and one dependent variable, which is purchase decision, with customer satisfaction as an intervening variable. Th…
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- ISBN/ISSN
- 205210169
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- 3834-3852 hlm.; 30x21 cm
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- Manajemen 658.8342 Ath p
Pengaruh Halal Labelization dan Religiousity terhadap Purchase Decision Mela…
This research aims to determine the extent of the influence of halal labelization and religiosity on purchase decisions through brand trust in the fast-food industry in the city of Pekanbaru. This study consists of two independent variables, namely halal labelization and religiosity, and one dependent variable, which is purchase decision, with brand trust as an intervening variable. The analyti…
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- ISBN/ISSN
- 205210015
- Collation
- 3922-3945 hlm.; 30x21 cm
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- Manajemen 658.8342 Ris p
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