This research was conducted with the aim of analyzing the influence of product quality, price and brand image on consumer purchasing decisions (case study on Ms Glow cosmetics in Perawang). The sampling technique in this research used purposive random sampling and the Lemeshow formula to determine the sample size. In this study, 96 samples were taken by distributing questionnaires to respondent…
The purpose of this research is to determine and analyze the influence of design, facilities and product quality on purchasing decisions in the Delizia Cluster housing complex in Pekanbaru City. The population in this study were homeowners in the Delizia Cluster housing, 31 respondents who lived in the Delizia Cluster housing in the city of Pekanbaru. The number of research samples is all respo…
The purpose of this study was to determine and analyze the effect of product quality and service quality on consumer satisfaction at Pangeran Fried Chicken Pekanbaru. The population in this study were all consumers who had bought Prince Fried Chicken in 2021. The sampling technique in this study used Accidental Sampling in which the sampling accidentally met directly with the researcher in the …
This study aims identify the influence of product quality, price and service quality on purchasing decisions ( Case Study Of MSME Shop HH Bagansiapiapi ). This type of research is a quantitative research using descriptive method. The sample in this study amounted to 100 people using the non-probability sampling method with the incidental sampling method. The technique used is to use multiple li…
This study aims to determine the effect of product quality and price on purchasing decisions for Wardah cosmetic products at a true cosmtik store in Belilass, Seberida sub-district, Indragiri Hulu district. This type of research is a quantitative research using descriptive method. The population in this study are consumers who have purchased and consumed Wardah cosmetic products at the age of 1…
The purpose of this study was to determine and analyze the effect of product quality, service quality and price on consumer satisfaction at Café Sekarsa Coffee & Space in Pekanbaru. The population in this study are consumers at Café Sekarsa Coffee & Space in Pekanbaru. The sampling technique in this study used incidental sampling with a sample of 100 respondents. Data collection techniques in…
Faculty of Economics And Business Riau Islamic University Pekanbaru This study aims to determine the effect of product quality and price on customer satisfaction at Kopi Bang Ben during the Covid-19 pandemic. The population in this study were students of the Faculty of Economics and Business, Islamic University of Riau. Sampling used accidental sampling, namely the population that met the rese…
This study aims to analyze whether there is an influence (1) Brand image on the decision to purchase a Used Car at the Auto Class Prasada Showroom in Padang City (2) Product quality on the decision to purchase a Used Car at the Auto Class Prasada Showroom in Padang City (3) Brand image and product quality on the decision to buy a used car at the Prasada Auto Class Showroom in Padang City. The r…
The influence of product quality on customer satisfaction at the Zieffa Bakery and cake shop in Bagan Batu Rokan Hilir Regency ABSTRACK MUNNAH 207210546 The aim of this research is to determine how product quality affects customer satisfaction at Zieffa Bakery And Cake Shop in Bagan Batu, Rokan Hilir Regency. The sampling technique used in this research is non-probability sampling, which means …
The sampling technique used in this study is a purposive non-probability sampling technique, the number of samples taken is determined based on Hair, samples is 65 people. Data collection techniques in this study using questionnaires or questionnaires distributed to consumers. The data analysis technique in this study used descriptive and quantitative analysis. The results showed that the price…