Penelitian ini bertujuan untuk mengetahui pengaruh faktor fundamental dan resiko sistematik terhadap harga saham pada perusahaan healthcare yang terdaftar di Bursa Efek Indonesia. Sampel yang digunalan dalam penelitian ini adalah 16 perusahaan dengan menggunakan metode Perposive Sampling. Analisis yang digunakan adalah analisis data panel dengan metode terpilih Fixed effect. Penelitian ini dila…
This study aims to analyze the reciprocal relationship between macroeconomic variables, namely Inflation, Interest Rates, Exchange Rates, and the Composite Stock Price Index (CSPI) on the Indonesia Stock Exchange during the period 2018-2022. The analysis method used is time series using Vector Autoregression (VAR) through the Eviews 10 application. This study uses monthly data from 2018 to 2022…
This research was conducted with the aim of finding out the influence of product quality and price on purchasing decisions for Takadeli Cake Boutique products among Takadeli Cake Boutique Pekanbaru consumers. The methods used in this research are quantitative methods and descriptive methods. The sampling technique used was purposive sampling with a sample size of 100 people based on the Lemesho…
This research aims to determine the extent of the influence of service quality and discount price on purchase decisions through customer satisfaction in minimarkets in the city of Pekanbaru. This study consists of two independent variables, namely service quality and discount price, and one dependent variable, which is purchase decision, with customer satisfaction as an intervening variable. Th…
This study aims to analyze the effect of inflation, exchange rates, and interest rates on the composite stock price index listed on the Indonesia Stock Exchange (IDX). The data used is monthly data from the period January 2019 to December 2022. The analysis method used is multiple regression. The results showed that inflation, exchange rates, and interest rates together had a significant influe…
This research was conducted with the aim of analyzing the influence of product quality, price and brand image on consumer purchasing decisions (case study on Ms Glow cosmetics in Perawang). The sampling technique in this research used purposive random sampling and the Lemeshow formula to determine the sample size. In this study, 96 samples were taken by distributing questionnaires to respondent…
The aim of this research is to determine the influence of product variations, prices and service quality on purchasing decisions at Galaxy Swalayan Bukit Barisan in Pekanbaru City. Data collection techniques through questionnaires. Using data analysis techniques assisted by the SPSS application. The results of this research are that product variations partially have a positive and significant e…
The purpose of this study was to find out and analyze whether there is an influence between Taste, Price, and Promotion on the Purchase Decision of Kala Bumi coffee shop consumers. The method used in this research is a quantitative descriptive method. The sample used in this research is the consumers of the Kala Bumi coffee shop who have purchased and know information about the sales and attrac…
The aim of this research is to determine the influence of service quality and price on customer satisfaction at electronics stores in Perawang partially and simultaneously. The variables in this research are service quality (X1), price (X2), and customer satisfaction (Y). The data collection method used was a questionnaire. The data analysis method used was descriptive analysis and multiple lin…
Rice is a food crop that is consumed by almost all people every day as a staple food, so the need for rice is very high. The rice commodity has bright prospects to increase farmers' income. This can provide its own motivation for farmers to develop and increase their productivity in the hope that at harvest time they can get high sales results to meet their needs. This study aims to analyze: (1…