Penelitian ini bertujuan untuk mengetahui pengaruh harga komoditas karet, tingkat inflasi, nilai tukar rupiah dan volume penjualan terhadap harga saham pada perusahaan penghasil karet yang terdaftar di Bursa Efek Indonesia Tahun 2015-2024. Metode penelitian yang digunakan dalam penelitian ini yaitu pendekatan kuantitatif dengan mengumpulkan data yang berupa angka. Adapun sumber data yang diguna…
This study aims to determine the effect of product marketing mix strategy, price, place, promotion on purchasing decisions for batik pajamas at the Rejeki Jaya Bagansiapiapi Store. This type of research is a quantitative research using descriptive method. The population in this study were all consumers of the fortune shop jaya Baganapaipai, with sampling using the non-probability sampling metho…
This study aims identify the influence of product quality, price and service quality on purchasing decisions ( Case Study Of MSME Shop HH Bagansiapiapi ). This type of research is a quantitative research using descriptive method. The sample in this study amounted to 100 people using the non-probability sampling method with the incidental sampling method. The technique used is to use multiple li…
This study aims to determine the effect of product quality and price on purchasing decisions for Wardah cosmetic products at a true cosmtik store in Belilass, Seberida sub-district, Indragiri Hulu district. This type of research is a quantitative research using descriptive method. The population in this study are consumers who have purchased and consumed Wardah cosmetic products at the age of 1…
This study aims to determine the effect of the marketing mix strategy on the interest in returning to the tourist attraction of the Siak Sri Indrapura palace (assarayah Hasyimiah) Siak Regency. The sample in this study amounted to 96 people with the sampling method using accidental samples. The mehod of data analysis was carried out by quantitative researchusing multiple linear regression. The …
This study aims to determine and analyze the influence of the influence of the marketing mix consisting of product, price, place and promotion on consumer purchasing decisions at Babussalam grilled fish huts in Pasir Pangaraian. The research method used is descriptive and quantitative methods. To find out and analyze the effect of independent variables on the dependent variable, linear regressi…
The purpose of this study was to identify and analyze the implementation of the medical device marketing strategy at PT Bintang Sarana Medika in the Pekanbaru area. This research was conducted at a medical device distribution company, namely PT Bintang Sarana Medika Pekanbaru area. The number of samples in this study were 5 customer respondents who were in the Pekanbaru area consisting of 10 ma…
This study aims to analyze the effect of profitability, debt to equity ratio, and exchange rates on stock prices in pharmaceutical sub-sector companies on the Indonesia Stock Exchange for the 2018-2020 period. This research approach is a quantitative approach. The population of this study is the Pharmaceutical Sub Sector which is listed on the Indonesia Stock Exchange as many as 12 companies. A…
The purpose of this study was to determine and analyze the effect of product quality, service quality and price on consumer satisfaction at Café Sekarsa Coffee & Space in Pekanbaru. The population in this study are consumers at Café Sekarsa Coffee & Space in Pekanbaru. The sampling technique in this study used incidental sampling with a sample of 100 respondents. Data collection techniques in…
Faculty of Economics And Business Riau Islamic University Pekanbaru This study aims to determine the effect of product quality and price on customer satisfaction at Kopi Bang Ben during the Covid-19 pandemic. The population in this study were students of the Faculty of Economics and Business, Islamic University of Riau. Sampling used accidental sampling, namely the population that met the rese…