This study aims to see the effect of Word of Mouth on purchasing decisions in Pekanbaru. This study uses the technique of Accidental Sampling with a sample determination of 100 respondents. The data in this study were obtained through questionnaires, and the data analysis used was simple regression analysis with the spss 25.0 application for windows. This study uses simple regression analysis. …
Packaging is a medium that functions as a wrapper for a product which at this time has expanded its function as a tool that can encourage sales. In the scope of the regional specialty food business, packaging also functions as an attraction so that consumer purchasing decisions increase. The purpose of this study was to analyze and explain the effect of product packaging on purchasing decisions…
The sampling technique used in this study is a purposive non-probability sampling technique, the number of samples taken is determined based on Hair, samples is 65 people. Data collection techniques in this study using questionnaires or questionnaires distributed to consumers. The data analysis technique in this study used descriptive and quantitative analysis. The results showed that the price…
The purpose of this study was to analyze, know and explain the effect of product diversity on purchasing decisions at Viera Souvenirs in Pekanbaru City. This research uses quantitative methods by processing the data obtained from the population and research sample of 100 respondents. The type and source of data used in this research is using secondary data and primary data where data collection…
The decision of the Padang Religious Court with case number 677/PDT.G/2019/PA.PDG in the case of living hadhanah with the case of ex-husbands having made a peace agreement which was legalized before a notary containing the maintenance of children and ex-husbands apparently did not comply the contents of the agreement and in this decision the agreement made by the parties was declared null and v…
Supreme Court Regulations (Perma) regulate mediation (diversion) for children in conflict with the law. As much as possible, children do not face criminal proceedings in order to save the child's future. Perma number 4 of 2014 is a guide to the implementation of Law No. 11 of 2012 concerning the Juvenile Criminal Justice System. Article 7 of the Law states that at the level of investigation, pr…
This research aims to see how much influence content marketing on the Shopee affiliate TikTok account @nazwaadinda has on purchasing decisions. This Shopee affiliate is a program that offers additional income for content creators who promote Shopee products on social media such as YouTube, Instagram, Facebook and Tiktok, including the TikTok account @nazwaadinda. This research uses explanatory …
This study aims to analyze sentiment towards the MBKM Ferienjob program on the Twitter/X platform using three classification methods: Naïve Bayes, Decision Tree, and Convolutional Neural Network (CNN). The analysis involves comparing the performance of these methods in terms of accuracy, precision, recall, and F1-Score to determine the most effective method for user sentiment classification. T…