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Pengaruh Viral Marketing Dan Brand Awareness Terhadap Keputusan Pembelian Mie…
Penelitian ini bertujuan untuk menganalisis Pengaruh Viral Marketing dan Brand Awareness terhadap keputusan Pembelian Mie Gacoan Pekanbaru Panam. Penelitian ini menggunakan pendekatan kuantitatif deskriptif dengan metode accidental sampling dan melibatkan 100 orang konsumen sebagai sampel. Data diperoleh melalui observasi, kuesioner, wawancara, dan dokumentasi, kemudian dianalisis menggunakan S…
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- ISBN/ISSN
- 217210469
- Collation
- i, 99 Hlm.; 30x21 cm
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- -
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Pengaruh Bauran Pemasaran Dan Marketing Public Relations Terhadap Penjualan F…
Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran (marketing mix) dan marketing public relations terhadap volume penjualan pada Salimah Food Pekanbaru dalam perspektif ekonomi syariah. Penelitian ini dilakukan dengan pengambilan sampel mengggunakan random sampling, random sampling adalah teknil pemilihan sampel secara acak dimna setiap anggotta memiliki kesempatan untuk terp…
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- ISBN/ISSN
- 182310090
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- i, 120 Hlm.; 30X21 cm
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Pengaruh Digital Marketing Terhadap Peningkatan Pendapatan Umkm Perspektif Ek…
Penelitian ini dilatar belakangi dengan arus globalisasi yang cepat membuat perkembangan teknologi kearah serba digital ini semakin pesat. Disinilah kesempatan yang dapat dimanfaatkan oleh pelaku usaha untuk menembus market digital marketing terhadap peningkatan pendapatan Usaha Mikro dan Menengah (UMKM) di Kecamatan Bukit Raya Kota Pekanbaru.Tujuan penelitian ini adalah untuk mengetahui pengar…
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- ISBN/ISSN
- 192310280
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- i,73 Hlm.; 30x21 cm.
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- Syariah 658.8 Rel p
Analisis Strategi Pemasaran Alat Kesehatan Pada PT. Bintang Sarana Medika di …
The purpose of this study was to identify and analyze the implementation of the medical device marketing strategy at PT Bintang Sarana Medika in the Pekanbaru area. This research was conducted at a medical device distribution company, namely PT Bintang Sarana Medika Pekanbaru area. The number of samples in this study were 5 customer respondents who were in the Pekanbaru area consisting of 10 ma…
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- ISBN/ISSN
- 175210870
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- i, 77 Hlm.; 30x21 cm.
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- Manajeman 658.81 Yog a
Analisis Strategi Marketing Syariah dalam Menghadapi Persaingan Bisnis Pada 2…
This study aims to determine the analysis of Islamic marketing strategy at 212 Mart Rumbai branch in Pekanbaru. To reveal these problems, the authors use field research methods with a qualitative approach with primary and secondary data sources to provide information. The informants used in the study were 15 people. Data collection is done by conducting direct interviews with 15 people who have…
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- ISBN/ISSN
- 175210358
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- i,82 Halm. ; 30x21 cm
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- Manajemen 658.8 Ind A
Keputusan Petani Dalam Memasarkan Nenas (Ananas Comosus L. Merr) Di Kecamatan…
Pineapple is either the horticultural crops which has become a leading commodity in Indonesia, especially in Riau Province. This study aims to determine and analyze: 1) Characteristics of pineapple farmers and traders in Sungai Sembilan District, Dumai City. 2) Pineapple marketing performance which includes: marketing institutions, marketing channels, marketing functions, marketing costs, marke…
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- ISBN/ISSN
- 184210448
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- i,98 Halm. ; 30x21 cm
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- Call Number
- Agribisnis 630.92 Kri K
Analisis Kepuasan Konsumen Pada Usaha Ayam Goreng Kremes Waroeng Raja Rasa Ke…
Consumer satisfaction is the level of consumer feelings either happy or sadness that arises after consumers compare the quality of a product or service which he uses with what he expects. The purpose of this research to analyze: (1) consumer characteristics, product characteristics, and profile effort; (2) the level of consumer satisfaction with the fried chicken product; and (3) Marketing stra…
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- ISBN/ISSN
- 184210253
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- i,98 Halm. ; 30x21 cm
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- Agribisnis 658.8342 Kin A
Analisis Usaha Agroindustri Dan Pemasaran Keripik Pisang Bina Karya Di Kecama…
The agricultural sector is a source of raw materials for the agricultural product processing industry (agro-industry) which plays a role in creating added value and employment as well as a source of income for the community. This study aims to identify and analyze (1) the Characteristics of entrepreneurs and business profiles of the Bina Karya banana chip agro-industry, (2) the Use of raw mater…
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- ISBN/ISSN
- 184210130
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- i, 95 Hlm.;30x21 cm.
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- Call Number
- Agribisnis 658.8 Ari a
Strategi Pemasaran Tanaman Hias Pada Masa Pandemi Covid-19 Di Kota Pekanbaru …
Although sales of ornamental plants experienced a decline during the Coronavirus Disease 2019 (Covid-19) pandemic, this has provided an opportunity for farmers to increase sales of ornamental plant businesses, especially orchids, palms and adeniums. This study aims to analyze: 1) Characteristics of entrepreneurs and business profiles, 2) Marketing mix, 3) Marketing strategy. This study used a s…
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- ISBN/ISSN
- 174210243
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- i,94 Halm. ; 30x21 cm
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- Agribisnis 630.92 Lai S
Analisis Usahatani Dan Pemasaran Karet Rakyat Di Desa Gumanti Kecamatan Peran…
Rubber is a plantation crop that has become popular in Indonesia. Rubber has become very close to farmers because it is easy in cultivation and processing techniques and provides direct economic value for farmers. This study aims to determine and analyze: 1). Characteristics of rubber farmers in Gumanti Village, Peranap District, Indragiri Hulu Regency. 2) Technical cultivation and use of rubbe…
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- ISBN/ISSN
- 174210081
- Collation
- i,98 Halm. ; 30x21 cm
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- Call Number
- Agribisnis 381.1 Lil A
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