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Pengaruh E-word Of Mouth dan Brand Image terhadap Purchase Intention Melalui…
The purpose of this research is to understand the extent of the effect of word of mouth and brand image on purchase intention through Food and Beverage (FNB) customer satisfaction in Pekanbaru City. In the research conducted there were 2 independent variables including word of mouth and brand image as well as one dependent variable which is purchase intention and customer satisfaction as int…
- Edition
- -
- ISBN/ISSN
- 205210165
- Collation
- 3876-3899 hlm.; 30x21 cm
- Series Title
- -
- Call Number
- Manajemen 658.827 Haf p
Pengaruh Fitur Live Shopee dan Product Browsing terhadap Online Impulsif Buyi…
This research aims to determine the extent of the influence of Shopee's live features and product browsing on online impulsive buying through shopping enjoyment in the fashion product category on the Shopee e- commerce platform. This study consists of two independent variables, namely the live Shopee feature and product browsing, and one dependent variable, which is online impulsive buying, wit…
- Edition
- -
- ISBN/ISSN
- 205210055
- Collation
- 3809-3833 hlm.; 30x21 cm
- Series Title
- -
- Call Number
- Manajemen 658.872 Ali p
Pengaruh Influencer Marketing dan Viral Marketing Terhadap Purchase Intention…
This study aims to determine how much influence influencer marketing and viral marketing have on purchase intention through online customer reviews on the latest fashion at the Tiktok Shop. This research consists of two independent variables, namely influencer marketing and viral marketing and one dependent variable, namely purchase intention and online customer review as intervening variables.…
- Edition
- -
- ISBN/ISSN
- 205210035
- Collation
- 3946-3971 hlm.; 30x21 cm
- Series Title
- -
- Call Number
- Manajemen 658.8342 Azu p
Pengaruh Fiberglass Sebagai Pengganti Sebagian Filler Abu Batu pada Campuran …
Bahan pengisi atau yang biasa disebut juga dengan filler dapat diperoleh dari hasil pemecahan batuan secara alami maupun juga buatan. Untuk mengurangi penggunaan batuan alami pada perkerasan jalan, maka diperlukan bahan pengganti pada mutu perkerasan jalan baik berupa limbah atau bahan pendukung lainnya. Seperti pada penelitian ini limbah fiberglass digunakan sebagai inovasi untuk memanfaatkann…
- Edition
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- ISBN/ISSN
- 193110620
- Collation
- 92 Hlm.; 30x21 cm.
- Series Title
- -
- Call Number
- Sipil 620.13 Nab p
Pengaruh Halal Labelization dan Religiousity terhadap Purchase Decision Mela…
This research aims to determine the extent of the influence of halal labelization and religiosity on purchase decisions through brand trust in the fast-food industry in the city of Pekanbaru. This study consists of two independent variables, namely halal labelization and religiosity, and one dependent variable, which is purchase decision, with brand trust as an intervening variable. The analyti…
- Edition
- -
- ISBN/ISSN
- 205210015
- Collation
- 3922-3945 hlm.; 30x21 cm
- Series Title
- -
- Call Number
- Manajemen 658.8342 Ris p
Pengaruh Pemanfaatan Serbuk Besi Sebagai PengantiFiller pada Campuran Asphat…
Bahan filler yang biasa digunakan pada campuran perkerasan lentur adalah abu batu, namun persediannya terbatas dan harga yang relatif mahal. Maka perlu adanya alternatif bahan lain yang dapat digunakan sebagai pengganti filler. Pada penelitian ini menggunakan bahan alternatif lain yaitu limbah serbuk besi. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh penggunaan filler serbuk besi…
- Edition
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- ISBN/ISSN
- 193110468
- Collation
- i, 83 Hlm.; 30x21 cm.
- Series Title
- -
- Call Number
- Sipil 669.722 Rhe p
Pengaruh Product Quality dan Brand Image terhadap Purchase Decision Melalui L…
This research aims to determine the extent of the influence of product quality and brand image on purchase decisions through lifestyle regarding imported thrift shoes in the city of Pekanbaru (A Case Study of Students in Pekanbaru). This study consists of two independent variables, namely product quality and brand image, and one dependent variable, which is purchase decision, with lifestyle as …
- Edition
- -
- ISBN/ISSN
- 205210014
- Collation
- 3900-3921 hlm.; 30x21 cm
- Series Title
- -
- Call Number
- Manajemen 658.8342 Daf p
Pengaruh Influencer Marketing dan Affiliate Marketing terhadap Purchase Decis…
This research aims to determine the extent of the influence of influencer marketing and affiliate marketing on purchase decisions through online customer reviews of women's bags on Shopee affiliate (Case Study on Gen Z in Pekanbaru City). This study consists of two independent variables, namely influencer marketing and affiliate marketing, and one dependent variable, which is purchase decision,…
- Edition
- -
- ISBN/ISSN
- 205210013
- Collation
- 3393-4016 hlm.; 30x21 cm
- Series Title
- -
- Call Number
- Manajemen 658.872 Yol p
Customer Satisfaction Mediates Green Marketing and Brand Image On Customer Pu…
This study aims to determine how much influence green marketing and brand image have on customer purchasing decisions through customer satisfaction as an intervening variable at KFC Ahmad Yani Padang. This study consists of two independent variables, namely green marketing and brand image as well as one variable of customer purchasing decisions and the intervening variable of customer satisfact…
- Edition
- -
- ISBN/ISSN
- 195210723
- Collation
- 38-50 hlm.; 30x21 cm
- Series Title
- -
- Call Number
- Manajemen 658.8342 Gebc
Pengaruh Kompentensi dan Motivasi terhadap Kinerja Pegawai pada Kantor Camat …
This research was conducted with the aim of determining the influence of competence and motivation on employee performance at the Payakumbuh Subdistrict Office, West Sumatra, Limapuluh Kota Regency. The sampling technique in this research was using the census method technique. In this case, the researcher took the entire employee population as a sample by distributing questionnaires to the 47 s…
- Edition
- -
- ISBN/ISSN
- 195210695
- Collation
- i,120 Hlm.; 30x21 cm.
- Series Title
- -
- Call Number
- Manajemen 658.306 Azw p
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