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Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Konsumen (Studi Kasus …
This study aims to determine and analyze the influence of the influence of the marketing mix consisting of product, price, place and promotion on consumer purchasing decisions at Babussalam grilled fish huts in Pasir Pangaraian. The research method used is descriptive and quantitative methods. To find out and analyze the effect of independent variables on the dependent variable, linear regressi…
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- ISBN/ISSN
- 175211007
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- I, 109 Hlm.; 30x21cm
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- Call Number
- 658.8 Manajemen Sah P
Analisis Strategi Pemasaran Alat Kesehatan Pada PT. Bintang Sarana Medika di …
The purpose of this study was to identify and analyze the implementation of the medical device marketing strategy at PT Bintang Sarana Medika in the Pekanbaru area. This research was conducted at a medical device distribution company, namely PT Bintang Sarana Medika Pekanbaru area. The number of samples in this study were 5 customer respondents who were in the Pekanbaru area consisting of 10 ma…
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- ISBN/ISSN
- 175210870
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- i, 77 Hlm.; 30x21 cm.
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- -
- Call Number
- Manajeman 658.81 Yog a
PENGARUH PROMOSI PENJUALAN DAN SUASANA TOKO TERHADAP PEMBELIAN IMPULSIF PADA …
Penelitian ini mengkaji pengaruh Sales Promotion dan Store Atmosphere terhadap Impulse Buying pada konsumen Pasar Buah Pekanbaru. Menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden, data dianalisis melalui regresi linier berganda menggunakan SPSS. Hasil penelitian menunjukkan bahwa promosi penjualan seperti diskon dan beli satu gratis satu, serta suasana toko yang ny…
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- ISBN/ISSN
- 205210449
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- i, 67 Hlm.; 30x21 cm.
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- Manjemen 658.31 Afi p
Promosi Kerajinan Kain Songket Di Riau Menggunakan Metode Augmented Reality
Riau is one area that is influenced by Malay culture. One of the most famous products of Riau Malay culture is Songket Weaving. Songket is the result of Malay craftsmanship by weaving threads interspersed with woven gold or silver threads with various motifs. However, the lack of literacy and interesting promotional media makes songket cloth rarely found, the public does not know informati…
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- ISBN/ISSN
- 183510517
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- i, 111 Hlm.; 30x21 cm.
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- Informatika 736.9 Sri p
Penerapan Teknologi Augmented Reality Sebagai Media Promosi Makanan Khas Prov…
Augmented reality is currently a rapidly growing technology in society. Augmented reality is a technology that combines 2D and 3D virtual objects into the real world. Augmented reality is currently very widely used in various fields, for example as a media promotion and media introduction. The application of this augmented reality concept can display a more interesting 3D vir…
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- ISBN/ISSN
- 183510486
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- i, 105 Hlm.; 30x21 cm.
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- Informatika 658.31 Afi p
Pengenalan Peralatan Labor Prodi Teknik Geologi Menggunakan Augmented Reality
This research is motivated by the development of information technology in the field of education, one of which is Augmented Reality technology that can be used as a medium for introducing geological engineering study study equipment to the public, especially teenagers. Technology such as Augmented Reality can be used as a promotional medium because it can display 3-dimensional objects from lab…
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- ISBN/ISSN
- 173510158
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- i, 77 Hlm.; 30x21 cm.
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- Informatika 354.9 Put p
PERLINDUNGAN KONSUMEN TERHADAP PROMOSI PRODUK OVERCLAIM PADA APLIKASI TIKTOK…
Promosi produk yang dilakukan melalui media sosial, khususnya TikTok telah menjadi tren pemasaran yang lebih memudahkan bagi pelaku usaha. Namun, dalam kenyataannya, banyak ditemukan produk skincare yang dipromosikan dengan klaim berlebihan atau overclaim tanpa disertai bukti ilmiah yang jelas, sehingga sangat berpotensi menyesatkan konsumen. Salah satu produk yang menjadi sorotan adalah D…
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- ISBN/ISSN
- 211010317
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- i, 87 Hlm.; 30x21 cm
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Analisis Faktor-faktor yang Mempengaruhi Minat Beli Masyarakat Terhadap Perum…
The increase in population has a significant impact on the demand of the house and housing area. This phenomenon causes the distribution of houses to be unbalanced with the availability of houses or housing backlog and causes high house prices and land prices. Tenayan Raya district is a development area IV Pekanbaru City which functions as a residential and residential area and has a fairl…
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- ISBN/ISSN
- 183410384
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- i, 145 Hlm.; 30x21 cm.
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- Pwk 363.5 Tha a
PROMOSI MENGHIDUPKAN SEJARAH DENGAN TEKNOLOGI VIRTUAL TOUR PERPUSTAKAAN SOE…
Perpustakaan Soeman H.S. adalah salah satu perpustakaan dan penyimpanan arsip nasional yang berstatus perpustakaan provinsi. Dalam meningkatkan kunjungan masyarakat bertambah, pihak perpustakaan selalu membuat promosi seperti kegiatan juga informasi menarik pada media sosial dan juga website. Namun cara ini sudah umum dan kurang interaktif maka penulis mengusulkan untuk membuat promosi de…
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- ISBN/ISSN
- 213510724
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- i, 93 Hlm.; 30x21 cm
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Komunikasi Promosi Organisasi Pencak Silat Persaudaraan Setia Hati Terate (ps…
Komunikasi Promosi Organisasi Pencak Silat Persaudaraan Setia Hati Terate (Psht) Sebagai Organisasi Internasional Nofriandy Alam Pratama 219110090 Penelitian ini bertujuan untuk mengetahui Komunikasi Promosi Organisasi Pencak Silat Persaudaraan Setia Hati Terate (PSHT) sebagai Organisasi Internasional. Komunikasi Promosi merupakan proses penyampaian pesan (informasi) dari seorang sumber yang be…
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- ISBN/ISSN
- 219110090
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- i, 70 Hlm.; 30x21 cm.
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- Komunikasi 658.31 Nof k
Computer Science, Information & General Works 
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