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Found 5 from your keywords: subject="Packaging"
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PENGARUH KUALITAS PRODUK, KEPERCAYAAN KONSUMEN, IKLAN DIGITAL DAN PACKAGING T…
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Syamsilasmi SalehALIEF RAKASIWI JF

Penelitian ini bertujuan menganalisis pengaruh kualitas produk, kepercayaan konsumen, iklan digital, dan packaging terhadap keputusan pembelian parfum Saff & Co pada TikTok Shop di kalangan Generasi Z di Kota Pekanbaru. Penelitian menggunakan pendekatan kuantitatif dengan pengumpulan data melalui kuesioner dan dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa se…

Edition
-
ISBN/ISSN
225210627
Collation
i, 113 Hlm.; 30x21 cm.
Series Title
-
Call Number
Manajemen 658.57 Ali p
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Pengaruh product Quality dan product Packaging terhadap customer Satisfa…
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Devi KurniawatiAbel Aldiver Ramadhan

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh product quality dan product packaging terhadap customer satisfaction melalui purchase decision pada Rumah Kue Viera di Kota Pekanbaru. Penelitian ini terdiri dari dua variabel independen yaitu product quality dan product packaging dan satu variabel dependen yaitu customer satisfaction serta purchase decision sebagai variabel inte…

Edition
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ISBN/ISSN
205210471
Collation
i, 307 Halm. ; 30x21 cm
Series Title
-
Call Number
-
cover
Pengaruh Product Quality dan Product Packaging terhadap Purchase Decision Mel…
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Yul EfnitaDelsi Anggriani

This research aims to find out how much influence product quality and product packaging have on purchase decisions through brand trust in make over cosmetic products in Pekanbaru City. This research consists of two independent variables, namely product quality and product packaging and one dependent variable, namely purchase decision and brand trust as an intervening variable. The analysis meth…

Edition
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ISBN/ISSN
205210342
Collation
308-329 Hlm.; 30x21 cm.
Series Title
-
Call Number
Manajemen 658.834 Del p
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Pengaruh Kemasan terhadap Keputusan Pembelian (Studi Produk Makanan Khas Riau…
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Januedy Presli KarlosArief Rifa’i Harahap

Packaging is a medium that functions as a wrapper for a product which at this time has expanded its function as a tool that can encourage sales. In the scope of the regional specialty food business, packaging also functions as an attraction so that consumer purchasing decisions increase. The purpose of this study was to analyze and explain the effect of product packaging on purchasing decisions…

Edition
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ISBN/ISSN
157210391
Collation
xvii, 94 hlm.; 30 x 21 cm
Series Title
-
Call Number
Bisnis 658.4036 Jan p
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Analisis Inovasi Produk pada Usaha Rotte Bakery Bukit Barisan di Pekanbaru
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Syukrani WildaSusi Suryani

his study aims to analyze product innovations carried out by Rotte Bakery Bukit Barisan in Pekanbaru. The type of research used is qualitative research by interviewing employees of Rotte Bakery Bukit Barisan in Pekanbaru in depth. The analysis used is taxonomic analysis. The results of this study indicate that Rotte Bakery Bukit Barisan in Pekanbaru has implemented five types of product innovat…

Edition
-
ISBN/ISSN
185210292
Collation
ix, 71 hlm.; 30 x 21 cm
Series Title
-
Call Number
Manajemen 658.57 Syu a