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PERAN WORD OF MOUTH DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN…
Penelitian ini bertujuan untuk menganalisis pengaruh Word of Mouth dan Kualitas Produk terhadap Keputusan Pembelian Konsumen pada Rumah Sakopi di Perawang. Penelitian ini menggunakan metode kuantitatif dengan pendekatan survei melalui penyebaran kuesioner kepada 100 responden yang dipilih menggunakan teknik purposive sampling. Instrumen penelitian telah diuji validitas dan reliabilitasnya, sert…
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- ISBN/ISSN
- 215210393
- Collation
- i, 101 Hlm.; 30x21 cm.
- Series Title
- -
- Call Number
- Manajemen 338.01 Say P
PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN GEPREK TETO DI PEKANBARU
Penelitian Kualitas Produk Terhadap Kepuasan Pelanggan Geprek Teto Di Pekanbaru.Populasi dalam penelitian ini adalah seluruh pelanggan geprek teto di pekanbaru.Teknik pengambilan sampel menggunakan metode teknik dengan pengambilan (purposive sampling)dengan 100 responden. sumber data terdiri dari data primer dan sekunder, sedangkan teknik pengumpulan data dilakukan melalui penyebaran kuesioner,…
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- ISBN/ISSN
- 215210489
- Collation
- i, 68 Hlm.; 30x21 cm
- Series Title
- -
- Call Number
- Manajemen 725.4 Sak p
Pengaruh Gaya Hidup Islami dan Persepsi terhadap Keputusan Pembelian Produk H…
Positive and significant influence of the Islamic lifestyle (X1) on purchasing decisions (Y) for HNI-HPAI products in Pekanbaru City. The results of testing the second hypothesis (H2) regarding perceptions of purchasing decisions for HNI-HPAI products, show that there is a significant positive influence of product quality on purchasing decisions for HNI-HPAI products. Based on the results of t…
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- ISBN/ISSN
- 172310127
- Collation
- iv, 66 Hlm.; 30x21 cm
- Series Title
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- Call Number
- Syariah 658.8342 Fau p
Analisis Faktor -Fator Penjualan Lemari Besi (Brankas)pada Pt. Mustikarama C…
This study aims to analyze the effect of product quality on consumer satisfaction at Nirwana Coffee Shop, Indragiri Hulu District, Pasir Turtle District, Airmolek. This research is a qualitative descriptive and quantitative research with a sample size of 100 people. The analytical method used in this research is simple linear regression analysis. The results of this study indicate that consumer…
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- ISBN/ISSN
- 165210517
- Collation
- ii, 118 Hlm.; 30x21 cm.
- Series Title
- -
- Call Number
- Manajemen 658.81 Che a
Pengaruh Kualitas Produk terhadap Kepuasan Konsumen pada Kedai Kopi Nirwana K…
This study aims to analyze the effect of product quality on consumer satisfaction at Nirwana Coffee Shop, Indragiri Hulu District, Pasir Turtle District, Airmolek. This research is a qualitative descriptive and quantitative research with a sample size of 100 people. The analytical method used in this research is simple linear regression analysis. The results of this study indicate that consumer…
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- ISBN/ISSN
- 165210487
- Collation
- i,114 Hlm.; 30x21 cm.
- Series Title
- -
- Call Number
- -
Pengaruh Kualitas Produk Dan Citra Merek Terhadap Keputusan Pembelian Sepeda …
This study aims to determine the effect of product quality and brand image on purchasing decisions of Honda Scoopy motorbikes (Case Study on Muara Pulau Arta Motor Dealers, Tandun District). The research method used in this study is a quantitative approach by collecting data in the form of numbers. The data source used to obtain accurate data is by distributing questionnaires to respondents. Th…
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- ISBN/ISSN
- 185210203
- Collation
- -
- Series Title
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- Call Number
- -
Pengaruh product Quality dan product Packaging terhadap customer Satisfa…
Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh product quality dan product packaging terhadap customer satisfaction melalui purchase decision pada Rumah Kue Viera di Kota Pekanbaru. Penelitian ini terdiri dari dua variabel independen yaitu product quality dan product packaging dan satu variabel dependen yaitu customer satisfaction serta purchase decision sebagai variabel inte…
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- ISBN/ISSN
- 205210471
- Collation
- i, 307 Halm. ; 30x21 cm
- Series Title
- -
- Call Number
- -
Pengaruh Product Quality dan Product Packaging terhadap Purchase Decision Mel…
This research aims to find out how much influence product quality and product packaging have on purchase decisions through brand trust in make over cosmetic products in Pekanbaru City. This research consists of two independent variables, namely product quality and product packaging and one dependent variable, namely purchase decision and brand trust as an intervening variable. The analysis meth…
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- ISBN/ISSN
- 205210342
- Collation
- 308-329 Hlm.; 30x21 cm.
- Series Title
- -
- Call Number
- Manajemen 658.834 Del p
Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Produk Takade…
This research was conducted with the aim of finding out the influence of product quality and price on purchasing decisions for Takadeli Cake Boutique products among Takadeli Cake Boutique Pekanbaru consumers. The methods used in this research are quantitative methods and descriptive methods. The sampling technique used was purposive sampling with a sample size of 100 people based on the Lemesho…
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- ISBN/ISSN
- 205210306
- Collation
- i, 111 Hlm.; 30x 21 cm.
- Series Title
- -
- Call Number
- Manajemen 677.7 Fay p
Pengaruh Product Quality dan Brand Image terhadap Purchase Decision Melalui L…
This research aims to determine the extent of the influence of product quality and brand image on purchase decisions through lifestyle regarding imported thrift shoes in the city of Pekanbaru (A Case Study of Students in Pekanbaru). This study consists of two independent variables, namely product quality and brand image, and one dependent variable, which is purchase decision, with lifestyle as …
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- ISBN/ISSN
- 205210014
- Collation
- 3900-3921 hlm.; 30x21 cm
- Series Title
- -
- Call Number
- Manajemen 658.8342 Daf p
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