Penelitian ini bertujuan untuk mengetahui Pengaruh Direct Promotion dan Kualitas Pelayanan Terhadap Keputusan Nasabah Memilih Tabungan Qurban Pada Bank Syariah Berkah, PT. BPRS Dana Berkah Fadhillah, Air Tiris. Merupakan penelitian kuantitatif deskriptif dengan teknik pengambilan sampel menggunakan teknik sampling jenuh (sensus) dan sampel berjumlah 39 orang nasabah. Data diperoleh dari hasil O…
Penelitian ini bertujuan untuk menganilisis The Influence of Store Atmosphere and Social Media Promotion on Purchase Decisions at Coffee Shop in Pekanbaru (Case study Rehat Coffe). Objek dari penelitian ini adalah Rehat Coffe yang berlokasi di Jl. Sumatera No.66b, Simpang Empat, Kec. Pekanbaru Kota, Kota Pekanbaru dengan sampel sebanyak 100 responden yang menjadi pembeli di Rehat Coffe. Tekn…
This research aims to determine the implementation of promotional activities by the Sports and Tourism Youth Service in promoting tourism objects in Indragiri Hulu Regency. There are 3 indicators used as benchmarks in this study, namely: Advertising (Advertising), procurement of sales support facilities (Saless Support) and Public Relations (Public Relations). The location of this research is t…
Faculty of Economics and Business Islamic University of Riau Pekanbaru This research aims to determine the effect of job transfers and promotions on employee performance at PT Karya Lintau Anugrah. The population in this study was 102 employees. Sampling used the proportional statified sampling method, which is a method of drawing samples for a population that has heterogeneous characteristics…
The purpose of this study was to find out and analyze whether there is an influence between Taste, Price, and Promotion on the Purchase Decision of Kala Bumi coffee shop consumers. The method used in this research is a quantitative descriptive method. The sample used in this research is the consumers of the Kala Bumi coffee shop who have purchased and know information about the sales and attrac…
This study aims to determine the effect of product marketing mix strategy, price, place, promotion on purchasing decisions for batik pajamas at the Rejeki Jaya Bagansiapiapi Store. This type of research is a quantitative research using descriptive method. The population in this study were all consumers of the fortune shop jaya Baganapaipai, with sampling using the non-probability sampling metho…
This study aims to determine the effect of the marketing mix strategy on the interest in returning to the tourist attraction of the Siak Sri Indrapura palace (assarayah Hasyimiah) Siak Regency. The sample in this study amounted to 96 people with the sampling method using accidental samples. The mehod of data analysis was carried out by quantitative researchusing multiple linear regression. The …
This study aims to determine and analyze the influence of the influence of the marketing mix consisting of product, price, place and promotion on consumer purchasing decisions at Babussalam grilled fish huts in Pasir Pangaraian. The research method used is descriptive and quantitative methods. To find out and analyze the effect of independent variables on the dependent variable, linear regressi…
The purpose of this study was to identify and analyze the implementation of the medical device marketing strategy at PT Bintang Sarana Medika in the Pekanbaru area. This research was conducted at a medical device distribution company, namely PT Bintang Sarana Medika Pekanbaru area. The number of samples in this study were 5 customer respondents who were in the Pekanbaru area consisting of 10 ma…
Riau is one area that is influenced by Malay culture. One of the most famous products of Riau Malay culture is Songket Weaving. Songket is the result of Malay craftsmanship by weaving threads interspersed with woven gold or silver threads with various motifs. However, the lack of literacy and interesting promotional media makes songket cloth rarely found, the public does not know informati…