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Pengaruh Brand Equity dan Brand Trust Terhadap Purchase Decision Melalui Cust…
This research aims to find out how much influence brand equity and brand trust have on purchase decisions through customer satisfaction with branded clothes in Pekanbaru City. This research consists of two independent variables, namely brand equity and brand trust and one dependent variable, namely purchase decision and customer satisfaction as an intervening variable. The analysis method used …
- Edition
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- ISBN/ISSN
- 205210322
- Collation
- 725-746 Hlm.; 30x21 cm.
- Series Title
- -
- Call Number
- Manajemen 658.82 Riz p
The Influence Of Influencer Marketing And Online Customer Reviews On Purchase…
This research aims to determine the extent of the influence of influencer marketing and online customer reviews on purchase intention through the perceived value of Tiktok Shop cosmetic products. This study consists of two independent variables, namely influencer marketing and online customer reviews, and one dependent variable, which is purchase intention, with perceived value as an intervenin…
- Edition
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- ISBN/ISSN
- 205210308
- Collation
- 1487–1502 hlm. ; 30x21 cm
- Series Title
- -
- Call Number
- Manajemen 658.872 Awl t
Pengaruh Service Quality dan Discount Price terhadap Purchase Decision Melal…
This research aims to determine the extent of the influence of service quality and discount price on purchase decisions through customer satisfaction in minimarkets in the city of Pekanbaru. This study consists of two independent variables, namely service quality and discount price, and one dependent variable, which is purchase decision, with customer satisfaction as an intervening variable. Th…
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- ISBN/ISSN
- 205210169
- Collation
- 3834-3852 hlm.; 30x21 cm
- Series Title
- -
- Call Number
- Manajemen 658.8342 Ath p
Pengaruh E-word Of Mouth dan Brand Image terhadap Purchase Intention Melalui…
The purpose of this research is to understand the extent of the effect of word of mouth and brand image on purchase intention through Food and Beverage (FNB) customer satisfaction in Pekanbaru City. In the research conducted there were 2 independent variables including word of mouth and brand image as well as one dependent variable which is purchase intention and customer satisfaction as int…
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- ISBN/ISSN
- 205210165
- Collation
- 3876-3899 hlm.; 30x21 cm
- Series Title
- -
- Call Number
- Manajemen 658.827 Haf p
Pengaruh Influencer Marketing dan Viral Marketing Terhadap Purchase Intention…
This study aims to determine how much influence influencer marketing and viral marketing have on purchase intention through online customer reviews on the latest fashion at the Tiktok Shop. This research consists of two independent variables, namely influencer marketing and viral marketing and one dependent variable, namely purchase intention and online customer review as intervening variables.…
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- ISBN/ISSN
- 205210035
- Collation
- 3946-3971 hlm.; 30x21 cm
- Series Title
- -
- Call Number
- Manajemen 658.8342 Azu p
Pengaruh Influencer Marketing dan Affiliate Marketing terhadap Purchase Decis…
This research aims to determine the extent of the influence of influencer marketing and affiliate marketing on purchase decisions through online customer reviews of women's bags on Shopee affiliate (Case Study on Gen Z in Pekanbaru City). This study consists of two independent variables, namely influencer marketing and affiliate marketing, and one dependent variable, which is purchase decision,…
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- ISBN/ISSN
- 205210013
- Collation
- 3393-4016 hlm.; 30x21 cm
- Series Title
- -
- Call Number
- Manajemen 658.872 Yol p
Customer Satisfaction Mediates Green Marketing and Brand Image On Customer Pu…
This study aims to determine how much influence green marketing and brand image have on customer purchasing decisions through customer satisfaction as an intervening variable at KFC Ahmad Yani Padang. This study consists of two independent variables, namely green marketing and brand image as well as one variable of customer purchasing decisions and the intervening variable of customer satisfact…
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- ISBN/ISSN
- 195210723
- Collation
- 38-50 hlm.; 30x21 cm
- Series Title
- -
- Call Number
- Manajemen 658.8342 Gebc
Pengaruh Kualitas Pelayanan dan Transportasi Maxim Bike terhadap Kepuasan Pel…
This research is to determine the level of customer satisfaction and customer dissatisfaction in the Maxim application, in this case students at the Faculty of Economics and Business, Riau Islamic University. The population in this research is the entire quality of Maxim Transportation services and customer satisfaction at the Faculty of Economics and Business. The sampling technique in this re…
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- ISBN/ISSN
- 185210186
- Collation
- ii, 99 Hlm.; 30x21 cm.
- Series Title
- -
- Call Number
- Manajemen 381.3 Kri p
Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Konsumen pada Toko Ge…
The aim of this research is to determine the influence of service quality and price on customer satisfaction at electronics stores in Perawang partially and simultaneously. The variables in this research are service quality (X1), price (X2), and customer satisfaction (Y). The data collection method used was a questionnaire. The data analysis method used was descriptive analysis and multiple lin…
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- ISBN/ISSN
- 185210057
- Collation
- i, 82 Hlm.; 30x21 cm.
- Series Title
- -
- Call Number
- Manajemen 381.3 Wil p
Pengaruh Customer Experience Dan Inovasi Produk Terhadap Kepuasan Konsumen Pa…
Penelitian ini bertujuan untuk mengetahui pengaruh Customer Experience dan Inovasi Produk Terhadap Kepuasan Konsumen Pada Mixue Cabang Marpoyan. Penelitian ini merupakan penelitian kuantitatif deskriptif dengan teknik pengambilan sampel menggunakan purposive sampling dan sampel dari konsumen Mixue Cabang Marpoyan. Data diperoleh dari hasil Observasi, Kuesioner, wawancara dan dokumentasi serta d…
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- -
- ISBN/ISSN
- 217210271
- Collation
- i, 191 Hlm.;30x21 cm.
- Series Title
- -
- Call Number
- -
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