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Pengaruh Kualitas Produk, Harga, dan Citra Merek terhadap Keputusan Pembelian…
This research was conducted with the aim of analyzing the influence of product quality, price and brand image on consumer purchasing decisions (case study on Ms Glow cosmetics in Perawang). The sampling technique in this research used purposive random sampling and the Lemeshow formula to determine the sample size. In this study, 96 samples were taken by distributing questionnaires to respondent…
- Edition
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- ISBN/ISSN
- 195210315
- Collation
- i,148 Halm. ; 30x21 cm
- Series Title
- -
- Call Number
- Manajemen 658.56 Sad P
Pengaruh Variasi Produk,Harga dan Kualitas Pelayanan terhadap Keputusan Pembe…
The aim of this research is to determine the influence of product variations, prices and service quality on purchasing decisions at Galaxy Swalayan Bukit Barisan in Pekanbaru City. Data collection techniques through questionnaires. Using data analysis techniques assisted by the SPSS application. The results of this research are that product variations partially have a positive and significant e…
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- ISBN/ISSN
- 185210639
- Collation
- i, 110 Hlm.; 30x21 cm.
- Series Title
- -
- Call Number
- Manajemen 658.56 Nur p
Pengaruh Cita Rasa, Harga dan Prosi Melalui Media Sosial terhadap Keputusan …
The purpose of this study was to find out and analyze whether there is an influence between Taste, Price, and Promotion on the Purchase Decision of Kala Bumi coffee shop consumers. The method used in this research is a quantitative descriptive method. The sample used in this research is the consumers of the Kala Bumi coffee shop who have purchased and know information about the sales and attrac…
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- ISBN/ISSN
- 185210211
- Collation
- i, 145 Hlm.; 30x21 cm.
- Series Title
- -
- Call Number
- Manajemen 659.14 Ald p
Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Konsumen pada Toko Ge…
The aim of this research is to determine the influence of service quality and price on customer satisfaction at electronics stores in Perawang partially and simultaneously. The variables in this research are service quality (X1), price (X2), and customer satisfaction (Y). The data collection method used was a questionnaire. The data analysis method used was descriptive analysis and multiple lin…
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- ISBN/ISSN
- 185210057
- Collation
- i, 82 Hlm.; 30x21 cm.
- Series Title
- -
- Call Number
- Manajemen 381.3 Wil p
PENGARUH HARGA KOMODITAS KARET, TINGKAT INFLASI, NILAI TUKAR RUPIAH DAN VOLUM…
Penelitian ini bertujuan untuk mengetahui pengaruh harga komoditas karet, tingkat inflasi, nilai tukar rupiah dan volume penjualan terhadap harga saham pada perusahaan penghasil karet yang terdaftar di Bursa Efek Indonesia Tahun 2015-2024. Metode penelitian yang digunakan dalam penelitian ini yaitu pendekatan kuantitatif dengan mengumpulkan data yang berupa angka. Adapun sumber data yang diguna…
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- ISBN/ISSN
- 185210204
- Collation
- i, 120 Hlm.; 30X21 cm
- Series Title
- -
- Call Number
- -
Pengaruh Strategi Bauran Pemasaran terhadap Keputusan Pembelian Baju Piama Ba…
This study aims to determine the effect of product marketing mix strategy, price, place, promotion on purchasing decisions for batik pajamas at the Rejeki Jaya Bagansiapiapi Store. This type of research is a quantitative research using descriptive method. The population in this study were all consumers of the fortune shop jaya Baganapaipai, with sampling using the non-probability sampling metho…
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- ISBN/ISSN
- 185210044
- Collation
- i,43 Halm. ; 30x21 cm
- Series Title
- -
- Call Number
- Manajemen 658.81 Pip P
Pengaruh Kualitas Produk, Harga dan Kualitas Pelayanan Terhadap Keputusan Pem…
This study aims identify the influence of product quality, price and service quality on purchasing decisions ( Case Study Of MSME Shop HH Bagansiapiapi ). This type of research is a quantitative research using descriptive method. The sample in this study amounted to 100 people using the non-probability sampling method with the incidental sampling method. The technique used is to use multiple li…
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- ISBN/ISSN
- 185210039
- Collation
- I, 168 Hlm.; 30x21 cm
- Series Title
- -
- Call Number
- Manajemen 658.4013 Nur P
Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Produk Kosmet…
This study aims to determine the effect of product quality and price on purchasing decisions for Wardah cosmetic products at a true cosmtik store in Belilass, Seberida sub-district, Indragiri Hulu district. This type of research is a quantitative research using descriptive method. The population in this study are consumers who have purchased and consumed Wardah cosmetic products at the age of 1…
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- ISBN/ISSN
- 185210031
- Collation
- I, 102 Hlm.; 30x21 cm
- Series Title
- -
- Call Number
- Manajemen 658.5 Sit P
Pengaruh Strategi Bauran Pemasaran Terhadap Minat Berkunjung Kembali Di Objek…
This study aims to determine the effect of the marketing mix strategy on the interest in returning to the tourist attraction of the Siak Sri Indrapura palace (assarayah Hasyimiah) Siak Regency. The sample in this study amounted to 96 people with the sampling method using accidental samples. The mehod of data analysis was carried out by quantitative researchusing multiple linear regression. The …
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- ISBN/ISSN
- 185210013
- Collation
- I, 132 Hlm.; 30x21 cm
- Series Title
- -
- Call Number
- Manajemen 658.8 Yol P
Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Konsumen (Studi Kasus …
This study aims to determine and analyze the influence of the influence of the marketing mix consisting of product, price, place and promotion on consumer purchasing decisions at Babussalam grilled fish huts in Pasir Pangaraian. The research method used is descriptive and quantitative methods. To find out and analyze the effect of independent variables on the dependent variable, linear regressi…
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- ISBN/ISSN
- 175211007
- Collation
- I, 109 Hlm.; 30x21cm
- Series Title
- -
- Call Number
- 658.8 Manajemen Sah P
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