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Pengaruh Service Quality dan Discount Price terhadap Purchase Decision Melal…
This research aims to determine the extent of the influence of service quality and discount price on purchase decisions through customer satisfaction in minimarkets in the city of Pekanbaru. This study consists of two independent variables, namely service quality and discount price, and one dependent variable, which is purchase decision, with customer satisfaction as an intervening variable. Th…
- Edition
- -
- ISBN/ISSN
- 205210169
- Collation
- 3834-3852 hlm.; 30x21 cm
- Series Title
- -
- Call Number
- Manajemen 658.8342 Ath p
Pengaruh Halal Labelization dan Religiousity terhadap Purchase Decision Mela…
This research aims to determine the extent of the influence of halal labelization and religiosity on purchase decisions through brand trust in the fast-food industry in the city of Pekanbaru. This study consists of two independent variables, namely halal labelization and religiosity, and one dependent variable, which is purchase decision, with brand trust as an intervening variable. The analyti…
- Edition
- -
- ISBN/ISSN
- 205210015
- Collation
- 3922-3945 hlm.; 30x21 cm
- Series Title
- -
- Call Number
- Manajemen 658.8342 Ris p
Pengaruh Product Quality dan Brand Image terhadap Purchase Decision Melalui L…
This research aims to determine the extent of the influence of product quality and brand image on purchase decisions through lifestyle regarding imported thrift shoes in the city of Pekanbaru (A Case Study of Students in Pekanbaru). This study consists of two independent variables, namely product quality and brand image, and one dependent variable, which is purchase decision, with lifestyle as …
- Edition
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- ISBN/ISSN
- 205210014
- Collation
- 3900-3921 hlm.; 30x21 cm
- Series Title
- -
- Call Number
- Manajemen 658.8342 Daf p
Pengaruh Influencer Marketing dan Affiliate Marketing terhadap Purchase Decis…
This research aims to determine the extent of the influence of influencer marketing and affiliate marketing on purchase decisions through online customer reviews of women's bags on Shopee affiliate (Case Study on Gen Z in Pekanbaru City). This study consists of two independent variables, namely influencer marketing and affiliate marketing, and one dependent variable, which is purchase decision,…
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- ISBN/ISSN
- 205210013
- Collation
- 3393-4016 hlm.; 30x21 cm
- Series Title
- -
- Call Number
- Manajemen 658.872 Yol p
Customer Satisfaction Mediates Green Marketing and Brand Image On Customer Pu…
This study aims to determine how much influence green marketing and brand image have on customer purchasing decisions through customer satisfaction as an intervening variable at KFC Ahmad Yani Padang. This study consists of two independent variables, namely green marketing and brand image as well as one variable of customer purchasing decisions and the intervening variable of customer satisfact…
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- ISBN/ISSN
- 195210723
- Collation
- 38-50 hlm.; 30x21 cm
- Series Title
- -
- Call Number
- Manajemen 658.8342 Gebc
Pengaruh Bren Ambassador Isyana Saraswati dan Kepervaan terhadap Keputusan P…
This research aims to determine and analyze the influence of Brand Ambassador Isyana Sarasvati and Trust on Lazada Indonesia Purchasing Decisions (Case Study of Active Students at Riau Islamic University). The sample size in this study was 100 respondents. The types and sources of data are primary and secondary data, while data collection techniques use interviews, questionnaires and documentat…
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- ISBN/ISSN
- 195210473
- Collation
- i, 94 Hlm.; 30X21 cm.
- Series Title
- -
- Call Number
- Manajemen 643.1 Rya p
Pengaruh Kualitas Produk, Harga, dan Citra Merek terhadap Keputusan Pembelian…
This research was conducted with the aim of analyzing the influence of product quality, price and brand image on consumer purchasing decisions (case study on Ms Glow cosmetics in Perawang). The sampling technique in this research used purposive random sampling and the Lemeshow formula to determine the sample size. In this study, 96 samples were taken by distributing questionnaires to respondent…
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- ISBN/ISSN
- 195210315
- Collation
- i,148 Halm. ; 30x21 cm
- Series Title
- -
- Call Number
- Manajemen 658.56 Sad P
Pengaruh Cita Rasa, Harga dan Prosi Melalui Media Sosial terhadap Keputusan …
The purpose of this study was to find out and analyze whether there is an influence between Taste, Price, and Promotion on the Purchase Decision of Kala Bumi coffee shop consumers. The method used in this research is a quantitative descriptive method. The sample used in this research is the consumers of the Kala Bumi coffee shop who have purchased and know information about the sales and attrac…
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- ISBN/ISSN
- 185210211
- Collation
- i, 145 Hlm.; 30x21 cm.
- Series Title
- -
- Call Number
- Manajemen 659.14 Ald p
Pengaruh Word Of Mouth terhadap Keputusan Pembelian pada Usaha Buah House di …
This research aims to analyze the influence of word of mouth on purchasing decisions at the Buahan House business in the Kerinci base, Pelalawan district. This research uses descriptive and quantitative research methods. The analytical model used in this research is a simple linear regression test, and hypothesis testing using SPSS 21. The data source for this research uses a questionnaire in t…
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- ISBN/ISSN
- 175210528
- Collation
- ii, 62 Hlm.; 30x21 cm.
- Series Title
- -
- Call Number
- Manajemen 651.3 Fic p
Pengaruh Strategi Bauran Pemasaran terhadap Keputusan Pembelian Baju Piama Ba…
This study aims to determine the effect of product marketing mix strategy, price, place, promotion on purchasing decisions for batik pajamas at the Rejeki Jaya Bagansiapiapi Store. This type of research is a quantitative research using descriptive method. The population in this study were all consumers of the fortune shop jaya Baganapaipai, with sampling using the non-probability sampling metho…
- Edition
- -
- ISBN/ISSN
- 185210044
- Collation
- i,43 Halm. ; 30x21 cm
- Series Title
- -
- Call Number
- Manajemen 658.81 Pip P
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