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Pengaruh Bren Ambassador Isyana Saraswati dan Kepervaan terhadap Keputusan P…
This research aims to determine and analyze the influence of Brand Ambassador Isyana Sarasvati and Trust on Lazada Indonesia Purchasing Decisions (Case Study of Active Students at Riau Islamic University). The sample size in this study was 100 respondents. The types and sources of data are primary and secondary data, while data collection techniques use interviews, questionnaires and documentat…
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- ISBN/ISSN
- 195210473
- Collation
- i, 94 Hlm.; 30X21 cm.
- Series Title
- -
- Call Number
- Manajemen 643.1 Rya p
Pengaruh Kualitas Produk, Harga, dan Citra Merek terhadap Keputusan Pembelian…
This research was conducted with the aim of analyzing the influence of product quality, price and brand image on consumer purchasing decisions (case study on Ms Glow cosmetics in Perawang). The sampling technique in this research used purposive random sampling and the Lemeshow formula to determine the sample size. In this study, 96 samples were taken by distributing questionnaires to respondent…
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- ISBN/ISSN
- 195210315
- Collation
- i,148 Halm. ; 30x21 cm
- Series Title
- -
- Call Number
- Manajemen 658.56 Sad P
Pengaruh Variasi Produk,Harga dan Kualitas Pelayanan terhadap Keputusan Pembe…
The aim of this research is to determine the influence of product variations, prices and service quality on purchasing decisions at Galaxy Swalayan Bukit Barisan in Pekanbaru City. Data collection techniques through questionnaires. Using data analysis techniques assisted by the SPSS application. The results of this research are that product variations partially have a positive and significant e…
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- ISBN/ISSN
- 185210639
- Collation
- i, 110 Hlm.; 30x21 cm.
- Series Title
- -
- Call Number
- Manajemen 658.56 Nur p
Pengaruh Cita Rasa, Harga dan Prosi Melalui Media Sosial terhadap Keputusan …
The purpose of this study was to find out and analyze whether there is an influence between Taste, Price, and Promotion on the Purchase Decision of Kala Bumi coffee shop consumers. The method used in this research is a quantitative descriptive method. The sample used in this research is the consumers of the Kala Bumi coffee shop who have purchased and know information about the sales and attrac…
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- ISBN/ISSN
- 185210211
- Collation
- i, 145 Hlm.; 30x21 cm.
- Series Title
- -
- Call Number
- Manajemen 659.14 Ald p
Pengaruh Word Of Mouth terhadap Keputusan Pembelian pada Usaha Buah House di …
This research aims to analyze the influence of word of mouth on purchasing decisions at the Buahan House business in the Kerinci base, Pelalawan district. This research uses descriptive and quantitative research methods. The analytical model used in this research is a simple linear regression test, and hypothesis testing using SPSS 21. The data source for this research uses a questionnaire in t…
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- ISBN/ISSN
- 175210528
- Collation
- ii, 62 Hlm.; 30x21 cm.
- Series Title
- -
- Call Number
- Manajemen 651.3 Fic p
Keputusan Petani Dalam Memilih Saluran Pemasaran Nanas Di Kelurahan Mundam Ke…
Mundam Village, Medang Kampai District has the highest pineapple production in Dumai City. The pineapple used uses superior varieties so it has a sweet taste and large size. This study aims to determine and analyze: 1) Characteristics of pineapple farmers and traders in Mundam Village, Medang Kampai District. 2) Marketing institutions, marketing channels, marketing functions, marketing costs, m…
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- ISBN/ISSN
- 184210361
- Collation
- i-132 Hlm.; 30x21 cm.
- Series Title
- -
- Call Number
- Agribisnis 381.41 Ain K
Perbandingan Metode Machine Learning dalam Klasifikasi Potensi Keluarga Beris…
Stunting is a condition where chronic malnutrition is caused by insufficient nutritional intake over a long period of time due to administration eating food that doesn't meet your needs. In Indonesia, according to the results of the Infant Nutrition Survey Indonesia (SSGBI) stunting prevalence will reach 21.6% in 2022. In this case, The family also participates in monitoring, checking the risk …
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- ISBN/ISSN
- 193510512
- Collation
- i, 134 Hlm.; 30x21 cm.
- Series Title
- -
- Call Number
- Informatika 371.36 Sya p
Sistem Pendukung Keputusan Pemilihan Angkutan Bus Antar Kota Antar Provinsi (…
Bus adalah kendaraan darat yang dirancang untuk mengangkut penumpang dalam jumlah besar. Bus Antar Kota Antar Provinsi (AKAP) adalah bus antar kota yang beroperasi antar kabupaten/kota di berbagai provinsi dengan menggunakan armada bus umum. Namun dalam perkembangannya sampai saat ini, terdapat permasalahan khususnya dalam menentukan pilihan PO bus, seperti harus survei di beberapa PO bus, tida…
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- ISBN/ISSN
- 183510410
- Collation
- i, 73 Hlm.; 30x21 cm.
- Series Title
- -
- Call Number
- Informatika 388.46 Tau s
Pengaruh Strategi Bauran Pemasaran terhadap Keputusan Pembelian Baju Piama Ba…
This study aims to determine the effect of product marketing mix strategy, price, place, promotion on purchasing decisions for batik pajamas at the Rejeki Jaya Bagansiapiapi Store. This type of research is a quantitative research using descriptive method. The population in this study were all consumers of the fortune shop jaya Baganapaipai, with sampling using the non-probability sampling metho…
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- ISBN/ISSN
- 185210044
- Collation
- i,43 Halm. ; 30x21 cm
- Series Title
- -
- Call Number
- Manajemen 658.81 Pip P
Pengaruh Kualitas Produk, Harga dan Kualitas Pelayanan Terhadap Keputusan Pem…
This study aims identify the influence of product quality, price and service quality on purchasing decisions ( Case Study Of MSME Shop HH Bagansiapiapi ). This type of research is a quantitative research using descriptive method. The sample in this study amounted to 100 people using the non-probability sampling method with the incidental sampling method. The technique used is to use multiple li…
- Edition
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- ISBN/ISSN
- 185210039
- Collation
- I, 168 Hlm.; 30x21 cm
- Series Title
- -
- Call Number
- Manajemen 658.4013 Nur P
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