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Pengaruh Kualitas Produk, Harga dan Kualitas Pelayanan Terhadap Keputusan Pem…
This study aims identify the influence of product quality, price and service quality on purchasing decisions ( Case Study Of MSME Shop HH Bagansiapiapi ). This type of research is a quantitative research using descriptive method. The sample in this study amounted to 100 people using the non-probability sampling method with the incidental sampling method. The technique used is to use multiple li…
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- ISBN/ISSN
- 185210039
- Collation
- I, 168 Hlm.; 30x21 cm
- Series Title
- -
- Call Number
- Manajemen 658.4013 Nur P
Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Produk Kosmet…
This study aims to determine the effect of product quality and price on purchasing decisions for Wardah cosmetic products at a true cosmtik store in Belilass, Seberida sub-district, Indragiri Hulu district. This type of research is a quantitative research using descriptive method. The population in this study are consumers who have purchased and consumed Wardah cosmetic products at the age of 1…
- Edition
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- ISBN/ISSN
- 185210031
- Collation
- I, 102 Hlm.; 30x21 cm
- Series Title
- -
- Call Number
- Manajemen 658.5 Sit P
Analisis Faktor yang Mempengaruhi Keputusan Konsumen terhadap Pembelian Minum…
Analysis of factors that influence consumer decisions regarding purchasing brown sugar coffee at D'star Coffee and Space, Pekanbaru City, Riau Province. Under the guidance of Dr. Fahrial, SP., SE., ME. Analysis of factors that determine consumer decisions regarding purchasing brown sugar coffee at D'star Coffee and Space, Pekanbaru City, Riau Province. Under the Supervise By Dr. Fahrial, SP., S…
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- ISBN/ISSN
- 204210066
- Collation
- xi, 104 hlm.; 30 x 21 cm
- Series Title
- -
- Call Number
- Agribisnis 658.8342 Sek p
Pengaruh Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian Mobil B…
This study aims to analyze whether there is an influence (1) Brand image on the decision to purchase a Used Car at the Auto Class Prasada Showroom in Padang City (2) Product quality on the decision to purchase a Used Car at the Auto Class Prasada Showroom in Padang City (3) Brand image and product quality on the decision to buy a used car at the Prasada Auto Class Showroom in Padang City. The r…
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- ISBN/ISSN
- 217121063
- Collation
- xiii, 104 hlm.; 30 x 21 cm
- Series Title
- -
- Call Number
- Bisnis 346.04 Muh p
Pengaruh Word Of Mouth terhadap Keputusan Pembelian di Smile With Vegas Pekan…
This study aims to see the effect of Word of Mouth on purchasing decisions in Pekanbaru. This study uses the technique of Accidental Sampling with a sample determination of 100 respondents. The data in this study were obtained through questionnaires, and the data analysis used was simple regression analysis with the spss 25.0 application for windows. This study uses simple regression analysis. …
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- ISBN/ISSN
- 177210052
- Collation
- xix, 116 hlm.; 30 x 21 cm
- Series Title
- -
- Call Number
- Bisnis 658.4036 Fik p
Pengaruh Kemasan terhadap Keputusan Pembelian (Studi Produk Makanan Khas Riau…
Packaging is a medium that functions as a wrapper for a product which at this time has expanded its function as a tool that can encourage sales. In the scope of the regional specialty food business, packaging also functions as an attraction so that consumer purchasing decisions increase. The purpose of this study was to analyze and explain the effect of product packaging on purchasing decisions…
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- ISBN/ISSN
- 157210391
- Collation
- xvii, 94 hlm.; 30 x 21 cm
- Series Title
- -
- Call Number
- Bisnis 658.4036 Jan p
Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian Ice-Cream Aic…
The sampling technique used in this study is a purposive non-probability sampling technique, the number of samples taken is determined based on Hair, samples is 65 people. Data collection techniques in this study using questionnaires or questionnaires distributed to consumers. The data analysis technique in this study used descriptive and quantitative analysis. The results showed that the price…
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- ISBN/ISSN
- 175210572
- Collation
- xi, 85 hlm.; 30 x 21 cm
- Series Title
- -
- Call Number
- Manajemen 658.4036 Mer p
Pengaruh Content Marketing Shopee Afiliasi Akun Tiktok @nazwaadinda terhadap …
This research aims to see how much influence content marketing on the Shopee affiliate TikTok account @nazwaadinda has on purchasing decisions. This Shopee affiliate is a program that offers additional income for content creators who promote Shopee products on social media such as YouTube, Instagram, Facebook and Tiktok, including the TikTok account @nazwaadinda. This research uses explanatory …
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- ISBN/ISSN
- 209110100
- Collation
- xvi, 127 hlm.; 30 x 21 cm
- Series Title
- -
- Call Number
- Komunikasi 658.8 Ann p
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