This study aims to determine the effect of product quality and price on purchasing decisions for Wardah cosmetic products at a true cosmtik store in Belilass, Seberida sub-district, Indragiri Hulu district. This type of research is a quantitative research using descriptive method. The population in this study are consumers who have purchased and consumed Wardah cosmetic products at the age of 1…
This study aims to determine and analyze the effect of work conflict and work stress on employee morale at PT. Surya Bratasena Plantation. Sources of data used in this study using primary data and secondary data, namely questionnaires, interviews, observations and documentation. The population of this study are employees of PT. Surya Bratasena Plantation, amounting to 70 people who also bec…
This study aims to determine the effect of the marketing mix strategy on the interest in returning to the tourist attraction of the Siak Sri Indrapura palace (assarayah Hasyimiah) Siak Regency. The sample in this study amounted to 96 people with the sampling method using accidental samples. The mehod of data analysis was carried out by quantitative researchusing multiple linear regression. The …
The purpose of this study was to determine the effect of the work environment and work discipline on the work productivity of PT. Bara Prima Pratama, Indragiri Hilir Regency. The place of this research was carried out at PT. Bara Prima Pratama, Indragiri Hilir Regency. The population in this study was 93 employees, sampling using the saturated sampling technique, which is a sampling technique w…
This study aims to determine and analyze the influence of the influence of the marketing mix consisting of product, price, place and promotion on consumer purchasing decisions at Babussalam grilled fish huts in Pasir Pangaraian. The research method used is descriptive and quantitative methods. To find out and analyze the effect of independent variables on the dependent variable, linear regressi…
The purpose of this study was to analyze the influence of human relations on employee performance at PT. Tirta Sari Surya Rengat Indragiri Hulu.). The population used in this study were employees of PT. Tirta Sari Surya Rengat Indragiri Hulu with a total of 48 employees, while the sample taken is the entire population, namely permanent employees, including leaders and directors as many as 48 pe…
The purpose of this study is to determine and analyze the factors that influence the income of coastal area traders in Tanjung Balai Karimun. Sampling using purposive sampling technique, so the sample used as many as 45 respondents. The research data was obtained from questionnaires (primary), literature study and direct interviews with related parties according to the research objectives. The …
The purpose of this study was to identify and analyze the implementation of the medical device marketing strategy at PT Bintang Sarana Medika in the Pekanbaru area. This research was conducted at a medical device distribution company, namely PT Bintang Sarana Medika Pekanbaru area. The number of samples in this study were 5 customer respondents who were in the Pekanbaru area consisting of 10 ma…
This study aims to predict, analyze and determine the level of potential bankruptcy of a company using the Altman Z-Score method in coal mining companies listed on the Indonesia Stock Exchange (IDX) for the 2019-2021 period. The variable of this research is the analysis of bankruptcy prediction (Y) as the dependent variable of the Altman Z-Score method (X1) and the Springate S-Score method (X2)…
This study aims to determine and analyze the effect of Work Supervision on Employee Performance through Organizational Commitment at SPPBE – PT. SINARMANDIRI ALAMSEJAHTERA. Sources of data used in this study using primary data and secondary data, namely interviews, questionnaires, observations, documentation, and literature study. The population of this study is the employees of SPPBE – PT.…