Penelitian ini bertujuan untuk menganalisis pengaruh strategi bauran pemasaran yang terdiri dari produk, harga, tempat (distribusi), dan promosi terhadap minat beli konsumen di Toko Oleh-Oleh Insyira Pekanbaru. Kota Pekanbaru dikenal sebagai pusat oleh-oleh khas Riau, dan Toko Insyira menjadi salah satu destinasi utama masyarakat dalam membeli produk khas daerah. Penelitian ini menggunakan pend…
Pengembangan Video Pembelajaran Biologi Pada Materi Pokok Sistem Peredaran Darah untuk siswa kelas VIII SMP Firda Yani 176510284 Skripsi Bidang Studi Pendidikan Biologi FKIP Universitas Islam Riau Pembimbing: Laili Rahmi, S.Pd, M.Pd Email: [email protected], rahmi¬[email protected] ABSTRAK Penelitian ini bertujuan untuk mengembangkan suatu media video pembelajaran pada materi po…
This study aims to determine the effect of product marketing mix strategy, price, place, promotion on purchasing decisions for batik pajamas at the Rejeki Jaya Bagansiapiapi Store. This type of research is a quantitative research using descriptive method. The population in this study were all consumers of the fortune shop jaya Baganapaipai, with sampling using the non-probability sampling metho…
This study aims to determine the effect of the marketing mix strategy on the interest in returning to the tourist attraction of the Siak Sri Indrapura palace (assarayah Hasyimiah) Siak Regency. The sample in this study amounted to 96 people with the sampling method using accidental samples. The mehod of data analysis was carried out by quantitative researchusing multiple linear regression. The …
The purpose of this study was to identify and analyze the implementation of the medical device marketing strategy at PT Bintang Sarana Medika in the Pekanbaru area. This research was conducted at a medical device distribution company, namely PT Bintang Sarana Medika Pekanbaru area. The number of samples in this study were 5 customer respondents who were in the Pekanbaru area consisting of 10 ma…
Lebah kelulut merupakan kelompok lebah madu yang bisa dibudidayakan. Madu kelulut memiliki prospek usaha yang baik dengan pangsa pasar yang luas. Penelitian ini bertujuan untuk menganalisis (1) karakteristik pengusaha dan profil usaha madu kelulut, (2) kinerja usaha (teknik budidaya, biaya produksi, produksi, pendapatan, efisiensi usaha dan BEP madu kelulut), (3) pemasaran lebah madu kelulut (l…
The agricultural sector is a source of raw materials for the agricultural product processing industry (agro-industry) which plays a role in creating added value and employment as well as a source of income for the community. This study aims to identify and analyze (1) the Characteristics of entrepreneurs and business profiles of the Bina Karya banana chip agro-industry, (2) the Use of raw mater…
Although sales of ornamental plants experienced a decline during the Coronavirus Disease 2019 (Covid-19) pandemic, this has provided an opportunity for farmers to increase sales of ornamental plant businesses, especially orchids, palms and adeniums. This study aims to analyze: 1) Characteristics of entrepreneurs and business profiles, 2) Marketing mix, 3) Marketing strategy. This study used a s…
Rubber is a plantation crop that has become popular in Indonesia. Rubber has become very close to farmers because it is easy in cultivation and processing techniques and provides direct economic value for farmers. This study aims to determine and analyze: 1). Characteristics of rubber farmers in Gumanti Village, Peranap District, Indragiri Hulu Regency. 2) Technical cultivation and use of rubbe…
Untuk mengetahui pencantuman kuantitas kemasan atau label dalam keadaan terbungkus pada usahatokokueHj. Ririn& Catering di KabupatenRokanHulu, faktor penghambat dalam pencantuman kuantitas kemasan atau label dalam keadaan terbungkus pada usaha toko kue Hj. Ririn&Catering di KabupatenRokan Hulu, mengetahui upaya yang dilakukandalammengatasi hambatanpada pencantuman kuantitaskemasanatau lab…