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Pengaruh Influencer Marketing Dan Kualitas Produk Terhadap Keputusan Pembelia…
Penelitian ini bertujuan untuk mengetahui pengaruh influencer marketing dan kualitas produk terhadap keputusan pembelian produk skincare skintific. Metode penelitian yang digunakan dalam penelitian ini yaitu pendekatan kuantitatif dengan mengumpulkan data yang berupa angka. Adapun sumber data yang digunakan mendapatkan data yang akurat yaitu dengan membagikan kuesioner kepada responden. Sampel …
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- ISBN/ISSN
- 205210320
- Collation
- i, 205Halm. ; 30x21 cm
- Series Title
- -
- Call Number
- -
Pengaruh Content Marketing Di Instagram @Durianruntuh_Nnp Terhadap Keputusan …
Pengaruh Content Marketing di Instagram @durianruntuh_nnp Terhadap Keputusan Pembelian Denny Mulyadi (189110075) Penelitian ini bertujuan bagaimana pengaruh Content Marketing di Instagram @durianruntuh_nnp terhadap keputusan pembelian. Keputusan pembelian dalam sebuah produk atau yang berhubungan dengan kegiatan usaha ada baiknya seseorang mengetahui melalu promosi media sosial secara modern da…
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- ISBN/ISSN
- 189110075
- Collation
- i,132 Halm. ; 30x21 cm
- Series Title
- -
- Call Number
- Komunikasi 658.8 Den P
PENGARUH SOSIAL MEDIA MARKETING DAN ELEKTRONIK WORD OF MOUTH TERHADAP KEPUTUS…
Tujuan penelitian ini adalah untuk menganalisis, memahami dan menjelaskan pengaruh Sosial Media Marketing dan Elektronik Word Of Mouth Pada Keputusan Pembelian Di Shopee Pada Store Miss Glam Pekanbaru. Jenis penelitian ini menggunakan metode kuantitatif. Metode pengambilan sampel yang digunakan Purposive Sampling dengan jumlah sampel 100 orang. Penulis menggunakan teknik pengumpulan data melalu…
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- ISBN/ISSN
- 217210236
- Collation
- i, 139 Hlm.; 30x21 cm
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- Call Number
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Analisis Strategi Pemasaran Dalam Meningkatkan Jumlah Nasabah Tabungan Haji P…
This research was motivated by the phenomenon of Sharia Indonesia Bank KCP Dumai Sukajadi being a Sharia bank that had Hajj savings products. In marketing its products, Sharia Indonesia Bank KCP Dumai Sukajadi utilized the marketing mix method (marketing mix). The position of Sharia Indonesia Bank as a financial institution that also managed Hajj savings funds and Marketing Mix. The formulation…
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- ISBN/ISSN
- 192610079
- Collation
- i,82 Halm. ; 30x21 cm
- Series Title
- -
- Call Number
- Perbankan 297.273 Ade A
The Influence Of Influencer Marketing And Online Customer Reviews On Purchase…
This research aims to determine the extent of the influence of influencer marketing and online customer reviews on purchase intention through the perceived value of Tiktok Shop cosmetic products. This study consists of two independent variables, namely influencer marketing and online customer reviews, and one dependent variable, which is purchase intention, with perceived value as an intervenin…
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- ISBN/ISSN
- 205210308
- Collation
- 1487–1502 hlm. ; 30x21 cm
- Series Title
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- Call Number
- Manajemen 658.872 Awl t
Pengaruh Influencer Marketing dan Viral Marketing Terhadap Purchase Intention…
This study aims to determine how much influence influencer marketing and viral marketing have on purchase intention through online customer reviews on the latest fashion at the Tiktok Shop. This research consists of two independent variables, namely influencer marketing and viral marketing and one dependent variable, namely purchase intention and online customer review as intervening variables.…
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- ISBN/ISSN
- 205210035
- Collation
- 3946-3971 hlm.; 30x21 cm
- Series Title
- -
- Call Number
- Manajemen 658.8342 Azu p
Pengaruh Influencer Marketing dan Affiliate Marketing terhadap Purchase Decis…
This research aims to determine the extent of the influence of influencer marketing and affiliate marketing on purchase decisions through online customer reviews of women's bags on Shopee affiliate (Case Study on Gen Z in Pekanbaru City). This study consists of two independent variables, namely influencer marketing and affiliate marketing, and one dependent variable, which is purchase decision,…
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- ISBN/ISSN
- 205210013
- Collation
- 3393-4016 hlm.; 30x21 cm
- Series Title
- -
- Call Number
- Manajemen 658.872 Yol p
Customer Satisfaction Mediates Green Marketing and Brand Image On Customer Pu…
This study aims to determine how much influence green marketing and brand image have on customer purchasing decisions through customer satisfaction as an intervening variable at KFC Ahmad Yani Padang. This study consists of two independent variables, namely green marketing and brand image as well as one variable of customer purchasing decisions and the intervening variable of customer satisfact…
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- ISBN/ISSN
- 195210723
- Collation
- 38-50 hlm.; 30x21 cm
- Series Title
- -
- Call Number
- Manajemen 658.8342 Gebc
Pengaruh Komponen dan Disiplin Kerja terhadap Kinerja Karyawan pada PT. Budi …
This research is in the form of qualitative descriptive research, where this research aims to find out what strategies are appropriate for a business to use. Using SWOT analysis, this research was conducted in the food business sector, namely the Curos and Perawang Mozza Stick businesses. The data obtained is from the results of primary data and secondary data. The testing methods used are the …
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- ISBN/ISSN
- 195210178
- Collation
- i, 80 Hlm.; 30x21 cm.
- Series Title
- -
- Call Number
- 658.81
Analisis Usaha Agroindustri dan Marketing Mix Pada Usaha Tahu di Kecamatan Ka…
Tofu agro-industry products have high market demand, but limited availability of raw materials to meet business needs. This causes high market competition in meeting raw material needs. This condition is a problem for entrepreneurs. In addition, entrepreneurs must also compose in marketing these tofu agroindustri products by creating a 7P marketing mix strategy so that they can compete in the m…
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- ISBN/ISSN
- 194210160
- Collation
- i,136 Halm. ; 30x21 cm
- Series Title
- -
- Call Number
- Agribisnis 630.0 Raf A
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